Black Duck: Hijacking Industry Trends
Kick-start the association between the Black Duck brand and IT security with an aggressive, yet structured program of media and influencer education.
A campaign comprised of 100% proactive, creative media outreach created a pipeline of media interviews highlighting Black Duck’s industry expertise.
Over the past two years PAN has played a pivotal role in building market awareness for Black Duck’s expansion of our market focus to include open source security. In late 2014 we recognized the additional value we could deliver in open source security where there was an emerging market need. A 2015 corporate goal was to be known as an open source security company. PAN made it happen. We introduced our first open source security-focused solution in early ’15 and PAN’s intensive – and relentless – media outreach generated broad, comprehensive coverage throughout the year. In 2016 we expanded our PR footprint to include EMEA and our trusted advisor PAN has continued to exceed expectations, porting our value message and delivering it through partner agencies in the UK and Germany. We expect to broaden our PR outreach to APAC in 2017 and PAN will be at our side.
– Brian Carter, Director, Strategic Communications, Black Duck
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