Increasing brand awareness & driving momentum behind funding, executive visibility, and partnerships

Solution

Breaking through the chatter

Strategic Media Relations 

Starting with a major funding announcement, part one of two, and moving into a steady cadence of partner and product news announcements, PAN worked closely with airSlate’s communications team to seamlessly execute targeted media outreach to top business, financial, tech and vertical publications to highlight the success and growing momentum of airSlate and their suite of solutions. 

Executive Thought Leadership 

To further elevate airSlate’s industry presence, PAN leveraged CEO Borya Shakhnovich’s unique founder story and entrepreneurial experience, in tandem with the ongoing conversation around remote work solutions, to promote a targeted content campaign that positioned Borya as a reputable influencer in this space. 

Rolling Thunder: Funding News 

In preparation for parts 1 and 2 of airSlate’s funding news, PAN lead the charge in press release messaging, identifying key media targets, and developing a phased pitch strategy with heavily vetted embargo contacts to achieve the best quality, and quantity, of news coverage – thus creating a rolling thunder into the upcoming news announcements of the year, and establishing brand awareness in an otherwise crowded space.