pieces of coverage
of Q1 coverage goal
increase in SOV
Solution
Complex stories at pace
The PAN team worked closely with ThreatX to deploy a multi-pronged PR strategy, leveraging a balance of media relations, content strategy and targeted speaking opportunities to communicate ThreatX’s critical position in their industry.
Data-Driven Thought Leadership
Intentional product outreach and rapid response to trending security stories and news drove critical coverage for ThreatX, bolstered by unique owned data on how API attacks continue to impact the human experience.
Go-To-Market Strategy
In the lead-up to the RSA conference, PAN worked with ThreatX to coordinate a successful launch of their Runtime API and Application Protection (RAAP) and API catalog 2.0 products.
result
Results of a compelling story
A business that moves as fast as ThreatX doesn’t have the luxury of waiting for results. With this cross-functional strategy in place, PAN was able to deliver critical impact in a short time working with ThreatX.
In Q1—just the first 90 days of the partnership with ThreatX—PAN secured 42 pieces of coverage. Those pieces represented 280% of the quarterly goal. These efforts also translated to a 222% increase in share of voice.
PAN’s event and product launch strategy was responsible for securing 12 pieces of pre-event and event coverage across the two announcements.
Through the creativity and media power of the ‘Shareholder Roadblocks’ campaign, they have taken us from joining the conversation to shaping it, and finally to leading.”
Dave Howell, Chief Marketing Officer at ThreatX
