Megan Kessler
Chief of Integrated Marketing & Strategy | Boston, MA
Our PR and social media leaders are people experts, bridge builders, and problem solvers who move your unique brand stories through the right channels at the right time to reach the right audience.
Big Ideas. Powerful Stories.
Stories that Put People First
Expert storytelling that inspires people to rally around your brand.
Whether it’s client relationships or customer engagements, we never lose sight of the fact that in the PR game, it’s people who come first. That’s why our PR and social media teams work to always stay one step ahead, finding new ways to move your unique stories into the hands of media, influencers, customers, and stakeholders to accelerate your business.
- Messaging & Positioning
- Creative Storytelling
- Strategic Media Relations
- Thought Leadership Programs
- Executive Media Training
- Product & Company Launches
- Trend Jacking/Rapid Response Programs
- Influencer & Analyst Relations
- Social Media Marketing Strategy
- Community Management
- Social Activation Training
- Employee Advocacy/Internal Comms
- Global Communications & Management
- Event/Trade Show Support
- Virtual Events
- Speaking & Award Programs
- Voice of the Customer Programs
- Crisis Communications
PR & Social Media Case Studies
How we walk our talk.
This is where accountability meets results. Our case studies show how we deliver the best public relations services and social media strategies for our clients now and in the future.
Case Study
Weave's Veteran's Day IPO required PAN to help craft a timely company narrative that spoke to the CEO's passion areas, while demonstrating business momentum.
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Technology Case Study
With an integrated marketing and PR strategy aimed at raising Radial’s brand awareness amongst prospective employees, PAN leveraged highly strategic paid social tactics to drive thousands of online applications.
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Marketing Tech Case Study
On the heels of Smartly.io’s virtual event in May 2020 and a slew of product and partnership announcements in April and May, the company looked to continue its media momentum into Q3 – despite its now vacant news pipeline.
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Healthcare Case Study
PointClickCare needed to continue showing innovation to help expand its market segment upstream. The challenge was helping them break out in a crowded electronic health record (EHR) market and articulate their brand difference.
Read Full Case StudyBrand to Demand Approach
We fuse brand, demand, and growth efforts and drive performance across priority channels.
Brand
Whether you are looking to launch, refresh or reinvent your brand, our teams are experts at creating visibility and differentiation to bring your brand to its NXT level of growth.
Demand
Ready to convert brand equity into demand that drives your bottom line? We craft and optimize omni-channel campaigns that generate leads and nurture through to a sale.
Growth
Ready to activate your loyal base? Our growth services help with adoption, current customer expansion, loyalty, and advocacy to continue to fill your funnel.
At PAN we understand the value of cultivating deep media relationships and building a best-in-class media machine to drive both our strategic storytelling and editorial approach. We created our media relations specialist team to forge valuable connections between our employees, clients and reporter communities – and to keep all of us one step ahead of the news cycle.
All Services
We combine deep expertise in strategy, public relations, integrated marketing, and content marketing with creativity and ingenuity to create sought-after user experiences and meaningful solutions to your toughest marketing challenges.
Our Approach
Leveraging our passion for data and customer experiences, we discover ideas and transform them into strategic stories that ignite growth through every stage of development. So you can scale your business, build a legacy and lay the foundation for the next generation.
All Services
We combine deep expertise in strategy, public relations, integrated marketing, and content marketing with creativity and ingenuity to create sought-after user experiences and meaningful solutions to your toughest marketing challenges.
Our Approach
Leveraging our passion for data and customer experiences, we discover ideas and transform them into strategic stories that ignite growth through every stage of development. So you can scale your business, build a legacy and lay the foundation for the next generation.