Megan Kessler
Chief of Integrated Marketing & Strategy | Boston, MA
Our PR and social media leaders are people experts, bridge builders, and problem solvers who move your unique brand stories through the right channels at the right time to reach the right audience.
Big Ideas. Powerful Stories.
Stories that Put People First
Expert storytelling that inspires people to rally around your brand.
Whether it’s client relationships or customer engagements, we never lose sight of the fact that in the PR game, it’s people who come first. That’s why our PR and social media teams work to always stay one step ahead, finding new ways to move your unique stories into the hands of media, influencers, customers, and stakeholders to accelerate your business.
- Messaging & Positioning
- Creative Storytelling
- Strategic Media Relations
- Thought Leadership Programs
- Executive Media Training
- Product & Company Launches
- Trend Jacking/Rapid Response Programs
- Influencer & Analyst Relations
- Social Media Marketing Strategy
- Community Management
- Social Activation Training
- Employee Advocacy/Internal Comms
- Global Communications & Management
- Event/Trade Show Support
- Virtual Events
- Speaking & Award Programs
- Voice of the Customer Programs
- Crisis Communications
PR & Social Media Case Studies
How we walk our talk.
This is where accountability meets results. Our case studies show how we deliver the best public relations services and social media strategies for our clients now and in the future.
Marketing Tech Case Study
On the heels of Smartly.io’s virtual event in May 2020 and a slew of product and partnership announcements in April and May, the company looked to continue its media momentum into Q3 – despite its now vacant news pipeline.
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Technology Case Study
In 2017, White Ops uncovered a major sophisticated bot fraud operation (prior to working with PAN) making national headlines.
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Technology Case Study
The PAN team worked to break through the noise in the crowded security space to add value with data on a consistent basis. The challenge was to frame Mimecast's data and insights alongside current IT trends and breaking news.
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Healthcare Case Study
PointClickCare needed to continue showing innovation to help expand its market segment upstream. The challenge was helping them break out in a crowded electronic health record (EHR) market and articulate their brand difference.
Read Full Case StudyAt PAN we understand the value of cultivating deep media relationships and building a best-in-class media machine to drive both our strategic storytelling and editorial approach. We created our media relations specialist team to forge valuable connections between our employees, clients and reporter communities – and to keep all of us one step ahead of the news cycle.
All Services
We combine deep expertise in strategy, public relations, integrated marketing, and content marketing with creativity and ingenuity to create sought-after user experiences and meaningful solutions to your toughest marketing challenges.
Our Approach
Leveraging our passion for data and customer experiences, we discover ideas and transform them into strategic stories that ignite growth through every stage of development. So you can scale your business, build a legacy and lay the foundation for the next generation.
All Services
We combine deep expertise in strategy, public relations, integrated marketing, and content marketing with creativity and ingenuity to create sought-after user experiences and meaningful solutions to your toughest marketing challenges.
Our Approach
Leveraging our passion for data and customer experiences, we discover ideas and transform them into strategic stories that ignite growth through every stage of development. So you can scale your business, build a legacy and lay the foundation for the next generation.