Matthew Briggs
Senior Vice President, Healthcare | Boston, MA
The human brain is wired for storytelling; we crave stories that move us to feel more, dream bigger and take action. Before we create and connect content to your audience, we use expert strategy and storytelling to move markets.
Inspire. Inform. Empower.
Engage Your Audience
Powerful ideas. Unlimited possibilities.
The best content creates a strong human connection. That’s why we use research, data and emotional intelligence to understand everything about your audience—who they are, where they’re going and what they want. Then we craft specific, compelling content that transforms your customer’s challenges into opportunities to engage, grow and succeed.
- Inbound Marketing
- Persona & Buyer Development
- Content Creation & Management
- Premium Content Development
- Social Networking/Community Engagement
- Social Platform Management
- Optimized Landing Pages & Website Copy
- Email Marketing / Campaign Strategy / Lead Nurturing
- Narrative Building
- Video Creation & Podcasting
- Corporate Presentations
- Speechwriting
Content Marketing Case Studies
The proof is in the work.
Check out our content marketing case studies to see how we craft audience-aligned, persona-specific stories that build relationships, revenue, and impact.
Technology Case Study
Quorum faced two challenges: integrating 6+ acquired brands to tell one cohesive brand story, globally and shifting from general awareness to building pipeline, by presenting the business case for digital transformation.
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Technology Case Study
With data being such a crowded market, we developed compelling storylines for App Annie that matched the data that stands out. The key is having a pulse on what data and storylines will garner media attention.
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Technology Case Study
PAN partnered with Apps Associates on raising awareness to scale revenue and generate new business.
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Technology Case Study
For more than eight years PAN has partnered with CloudBees on a full-service, data-driven integrated marketing program that’s positioned CloudBees as a leader in the fast-growing, fast-changing DevOps space.
Read Full Case StudyBrand to Demand Approach
We fuse brand, demand, and growth efforts and drive performance across priority channels.
Brand
Whether you are looking to launch, refresh or reinvent your brand, our teams are experts at creating visibility and differentiation to bring your brand to its NXT level of growth.
Demand
Ready to convert brand equity into demand that drives your bottom line? We craft and optimize omni-channel campaigns that generate leads and nurture through to a sale.
Growth
Ready to activate your loyal base? Our growth services help with adoption, current customer expansion, loyalty, and advocacy to continue to fill your funnel.
Every brand has a personality – unique quirks, isms, eccentricities. PAN’s content practice is designed to channel those qualities in a way that’s interesting, engaging and relatable.
All Services
We combine deep expertise in strategy, public relations, integrated marketing, and content marketing with creativity and ingenuity to create sought-after user experiences and meaningful solutions to your toughest marketing challenges.
Our Approach
Leveraging our passion for data and customer experiences, we discover ideas and transform them into strategic stories that ignite growth through every stage of development. So you can scale your business, build a legacy and lay the foundation for the next generation.
All Services
We combine deep expertise in strategy, public relations, integrated marketing, and content marketing with creativity and ingenuity to create sought-after user experiences and meaningful solutions to your toughest marketing challenges.
Our Approach
Leveraging our passion for data and customer experiences, we discover ideas and transform them into strategic stories that ignite growth through every stage of development. So you can scale your business, build a legacy and lay the foundation for the next generation.