Dan Martin
Senior Vice President, Healthcare | Boston, MA
PAN takes an insights-driven approach to marketing and PR, specializing in helping healthcare brands grow their reach, revenue, and industry impact.
Whether you’re looking to participate in the conversation or lead it, PAN is your go-to agency partner.
Let’s get moving.
We Speak Your Language
Partner with a team that gets you.
At PAN, we know healthcare and its audience like the backs of our hands. We’ve been in the industry’s marketing and PR game for decades. While compliance issues, industry-wide regulations, and diverse, hard-to-reach audiences might leave other firms stumped, PAN is adept at navigating these age-old roadblocks with ease.
We’re also aware of the ways the healthcare space has evolved and the unique marketing challenges that have resulted. Digital healthcare and the technologies that make it possible are hotter than ever. The industry is transforming, no doubt — and we’ll make sure you’re keeping up.
There are plenty of challenges and opportunities for healthcare and healthIT companies looking to make their mark. But, without a true partner to guide them, help them understand and adjust to ever-changing market dynamics and implement impactful IM & PR strategies and tactics to break through the clutter of a crowded marketplace, the likelihood of true success is harder to achieve.
Our Healthcare Clients
We partner with healthcare brands to take them to the next stage.
Hear it For Yourself
Check out our healthcare case studies to hear firsthand how partnering with PAN could benefit your business.
Healthcare Case Study
GYANT's challenge was breaking through the crowded conversation around the rise of digital health in light of COVID-19 to insert GYANT’s POV, while navigating the shifting media landscape and working on reduced timelines due to a robust sales pipeline - all while preparing for a funding announcement.
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Healthcare Case Study
PAN’s challenge was to creatively promote and publicize the white paper to increase awareness in the market, establish Coverys as an industry innovator, and confirm Coverys’ commitment to improving patient safety.
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Healthcare Case Study
PointClickCare needed to continue showing innovation to help expand its market segment upstream as a tech company. The challenge was helping them break out in a crowded electronic health record (EHR) market and articulate their brand difference.
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Healthcare Case Study
PAN partnered with Alegeus to share their Healthcare Consumerism Index using research findings as the centerpiece of an integrated campaign.
Read Full Case StudyMarketing Strategies That Move
We create content that connects, stories that stimulate, and campaigns that convert — and we do it all with a deep passion for the healthcare space.
Your work moves mountains. It changes lives. It inspires. Let us help you spread the word about it.
- Messaging & Positioning
- Creative Storytelling
- Strategic Media Relations
- Community Management
- Employee Advocacy/Internal Comms
- Event/Trade Show Support
- Digital Strategy + Ideation
- Creative Campaigns + Services
- Organic + Paid Social Media
- Email Marketing / Campaign Strategy / Lead Nurturing
- Content Creation & Management
- Inbound Marketing
