Dan Martin
Executive Vice President, Healthcare | Boston, MA
Let’s get moving.
Top Conversations in HIT and Digital Health
Great marketing starts with a meaningful brand story. As we prepare for 2024, we combed through the top media conversations to provide insights into where and how brands can shift their focus to add unique value.
HealthPulse: Conversations that Matter will help you:
- Use industry macrotrends to inform your omnichannel marketing strategy
- Steer your narrative and differentiate in your market
- Build and amplify awareness grounded in trending topics
- Shift your brand equity into meaningful demand gen programs
Meet the Experts: Health Tech Trends
What will drive conversations in 2024?
Our Healthcare Clients
We partner with healthcare brands to take them to the next stage.
We Speak Your Language
At PAN, we believe great marketing starts with your story.
Creating a meaningful brand story in the sea of sameness means knowing what your audiences care about and staying on top of conversations that matter most. We know the healthcare industry like the back of our hands, and have been trusted by B2B digital health and life sciences companies to build brand, generate demand, and ignite growth across markets. As healthcare transforms, unique marketing challenges and opportunities will continue to emerge. We’ll help you stay ahead of the curve.
Media Insights from HLTH’23
At HLTH 2023, PAN was on the floor speaking with media about critical takeaways from one of healthcare’s biggest events.
How AI Is Disrupting Healthcare
Not surprisingly, media conversations around AI’s impact on healthcare have increased significantly. How can the industry fully embrace this technology and best show true value? PAN industry experts break down two examples of AI in healthcare that show the breadth of potential the technology can deliver.
Media Insights from HLTH’23
At HLTH 2023, PAN was on the floor speaking with media about critical takeaways from one of healthcare’s biggest events.
How AI Is Disrupting Healthcare
Not surprisingly, media conversations around AI’s impact on healthcare have increased significantly. How can the industry fully embrace this technology and best show true value? PAN industry experts break down two examples of AI in healthcare that show the breadth of potential the technology can deliver.
There are plenty of challenges and opportunities for healthcare and healthIT companies looking to make their mark. But, without a true partner to guide them, help them understand and adjust to ever-changing market dynamics and implement impactful IM & PR strategies and tactics to break through the clutter of a crowded marketplace, the likelihood of true success is harder to achieve.
Meet the Leadership Team
Dan Martin
There are plenty of challenges and opportunities for healthcare and healthIT companies looking to make their mark. But, without a true partner to guide them, help them understand and adjust to ever-changing market dynamics and implement impactful IM & PR strategies and tactics to break through the clutter of a crowded marketplace, the likelihood of true success is harder to achieve.
Matthew Briggs
PAN’s client base consists of some of the top digital health brands driving change in healthcare today. From digital therapeutics and clinical trial intelligence to data interoperability and health benefits technology, we are passionate about representing brands on the front lines of such a transformative industry as the shift toward patient-centered care takes center stage. Our practice brings together the experience and expertise to tell our clients’ stories in new and refreshing ways, and it’s their missions that truly inspire us every day.
Kathryn Arrigg
At PAN, we are incredibly passionate about healthcare and the impact that it has on our lives. At the end of the day, each one of us are patients ourselves, and have friends, family and loved ones that all interact with the healthcare system in some way. We’re motivated by the opportunity to tell the stories of companies and individuals who are trying to improve that experience and create equitable healthcare for all.
