Work That Moves You

When developing PR plans, we work to ensure a consistent cadence of activity. Recognizing that results will naturally take a dip during those slower moments in the news cycle, having a proactive approach is key. This is precisely what we partnered with Smartly.io on – maintaining momentum following a major campaign with proactive research and owned content that drove high impact placements and strong message pull-through.

With a brief to bring to life the benefits of By Miles over traditional car insurance offerings and to encourage switching, we set about helping drivers to understand why their standard policy isn’t working for them through a hard-working strategic media relations campaign.

Prospects know Quorum but didn’t know what they could do for them. Our job was to articulate what problems Quorum solves and pull one story through all channels. As a laggard industry, we needed prospects to connect digital transformation with business outcomes fueled by Quorum solutions.

PAN launched a PR program focused on getting their CEO out there on trending topics such as workplace productivity, artificial intelligence and 5G. We developed creative content supporting these broader content themes to further position the brand and its expertise as forward looking vis-à-vis where the industry is going.