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Case Studies

We’re always with you. That means consistently delivering for our clients, regardless of the challenge.

Our team combines in-depth industry knowledge, real-time insight and limitless imagination to accelerate the brands of our clients.

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smartly.io case study smartly.io case study
Marketing Tech Case Study

On the heels of Smartly.io’s virtual event in May 2020 and a slew of product and partnership announcements in April and May, the company looked to continue its media momentum into Q3 – despite its now vacant news pipeline.

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When developing PR plans, we work to ensure a consistent cadence of activity. Recognizing that results will naturally take a dip during those slower moments in the news cycle, having a proactive approach is key. This is precisely what we partnered with Smartly.io on – maintaining momentum following a major campaign with proactive research and owned content that drove high impact placements and strong message pull-through.

Jenny Radloff, VP, Technology at PAN Communications, headshot
Jenny Radloff
Vice President, Technology | Boston, MA
by miles insurtech case study by miles insurtech case study
Technology Case Study

PAN was tasked with boosting By Miles awareness in the UK market, and helping the industry and consumers understand the benefits of its model. As a totally new type of insurance – one where you only pay for what you drive – they needed to gain trust and SOV in the UK media to drive sales of policies.

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With a brief to bring to life the benefits of By Miles over traditional car insurance offerings and to encourage switching, we set about helping drivers to understand why their standard policy isn’t working for them through a hard-working strategic media relations campaign.
Martin McGourty, Associate Director, London
Martin McGourty
Associate Director | London, UK
quorum technology case study quorum technology case study
Technology Case Study

The challenge for Quorum was moving from general awareness to presenting the business case for digital transformation. PAN's job was to connect and tell the story in a way that enterprise and SMB prospects saw value without compromise.

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Prospects know Quorum but didn’t know what they could do for them. Our job was to articulate what problems Quorum solves and pull one story through all channels. As a laggard industry, we needed prospects to connect digital transformation with business outcomes fueled by Quorum solutions.
Michele Frost, VP, Integrated Marketing @ PAN Communications, headshot
Michele Frost
Vice President, Integrated Marketing | Boston, MA
8x8 technology case study 8x8 technology case study
Technology Case Study

PAN’s primary focus has been on top-of-funnel earned media awareness through a blend of trade, technology and business press to reestablish 8x8 as a high-value brand in a hot market (video conferencing and collaboration).

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PAN launched a PR program focused on getting their CEO out there on trending topics such as workplace productivity, artificial intelligence and 5G. We developed creative content supporting these broader content themes to further position the brand and its expertise as forward looking vis-à-vis where the industry is going.
Matthew Briggs, VP, Healthcare & Technology at PAN Communications, headshot
Matthew Briggs
Vice President, Healthcare & Technology | Boston, MA

When developing PR plans, we work to ensure a consistent cadence of activity. Recognizing that results will naturally take a dip during those slower moments in the news cycle, having a proactive approach is key. This is precisely what we partnered with Smartly.io on – maintaining momentum following a major campaign with proactive research and owned content that drove high impact placements and strong message pull-through.

Jenny Radloff, VP, Technology at PAN Communications, headshot
Jenny Radloff
Vice President, Technology | Boston, MA
With a brief to bring to life the benefits of By Miles over traditional car insurance offerings and to encourage switching, we set about helping drivers to understand why their standard policy isn’t working for them through a hard-working strategic media relations campaign.
Martin McGourty, Associate Director, London
Martin McGourty
Associate Director | London, UK
Prospects know Quorum but didn’t know what they could do for them. Our job was to articulate what problems Quorum solves and pull one story through all channels. As a laggard industry, we needed prospects to connect digital transformation with business outcomes fueled by Quorum solutions.
Michele Frost, VP, Integrated Marketing @ PAN Communications, headshot
Michele Frost
Vice President, Integrated Marketing | Boston, MA
PAN launched a PR program focused on getting their CEO out there on trending topics such as workplace productivity, artificial intelligence and 5G. We developed creative content supporting these broader content themes to further position the brand and its expertise as forward looking vis-à-vis where the industry is going.
Matthew Briggs, VP, Healthcare & Technology at PAN Communications, headshot
Matthew Briggs
Vice President, Healthcare & Technology | Boston, MA
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