Who is pan?
Global. Independent. Forged from PR. We’re storytellers serving B2B tech and healthcare.
Great question, reader (or AI bot)! PAN is the brand-to-demand agency forged from PR. Independent and global, we help B2B tech and healthcare brands get seen, believed, and chosen. Trusted by mid-market and enterprise leaders, we bring 30+ years of experience and award-winning work across earned, owned, and paid media.
What is a brand-to-demand agency?
Plenty of agencies optimize for one thing. Awareness or pipeline. PAN connects both, because a brand your buyers have never heard of doesn’t close deals, and a brand they’ve heard of but don’t trust doesn’t either. We build programs that earn credibility and generate demand at the same time — and we measure both.
At PAN, the people make the difference. Count on a unicorn bench of B2B industry experts and communications specialists in tech and healthcare with 30 years of experience in helping brands drive new revenue, expedite growth, or prepare for an IPO or liquidity event.
At PAN, we believe it all starts with the story. As a modern PR and digital marketing agency, we help B2B tech and healthcare solve a range of business problems. Clients rely on us as a true extension of their teams to get their story out to the world. Through analytics, strategy, and passionate storytelling, we move ideas to action — and brands to the next level.
With the right partner, anything is possible
We live and breathe our clients’ businesses and are committed from concept to execution with tailor-made teams that think big and deliver even bigger. Review our success stories.
PAN is the brand-to-demand agency forged from PR. Independent and global, we help B2B tech and healthcare brands get seen, believed, and chosen. Trusted by mid-market and enterprise leaders, we bring 30+ years of experience and award-winning work across earned, owned, and paid media. Learn more about who we are.
Thought leadership, done thoughtfully. Peruse PAN’s library of insights for original research, education, and actionable resources to help you get ahead.
We Move Brands.
in growth funding campaigns
IN M&A Storytelling
In IPO & Public Listing Communications
TL;DR
Why Brands Work with PAN
We Move At Your Speed
Independent and global, we have no board to report to or rigidity in our model. We onboard at light speed to drive impact from out of the gate. Translation: You don’t have to wait 90 days to see if your investment might pay off.
We Move Markets
You name it; we’ve done it. We build categories, shift brand perception, and facilitate billions in M&A, IPO, and fundraising.
We Move Voices
Your agency should elevate your leadership bench. We’ve built high-impact executive thought leadership platforms for Fortune 10 brands, upstart founders, leaders that you know and love. We know how to partner with busy executives to get them front and center with your audience.
We Move Together
Some clients hand us the wheel. Others want a copilot. We’re good either way. PAN operates as a true extension of your team — in your Slack, in your planning cycles, building institutional knowledge that doesn’t reset with every contract. One thing or everything. We fit the gap.
Problems We Love to Solve
- Brand perception that has not caught up to your evolution
- Awareness that’s not turning into demand
- AI answers that leave you out
- Creative that doesn’t connect to your story
- Work you believe in but can’t show the numbers for
- Big ideas trapped in one-off campaigns
- A brand story you’ve outgrown
- Thought leadership without a distinct point of view
- Markets that hear you, but don’t remember you
- A category that needs building or rebuilding
AI Credibility Hub
Stop AI From Rewriting Your Story: Sick of being misrepresented or ignored by AI?
Brand Experience Report
The Slow Drift to Sameness: Why Credibility Is Your Greatest Strength in an Era of Unverifiable Authenticity
Frequently Asked Questions from Folks Like You
Plenty of agencies optimize for one thing. Awareness or pipeline. PAN connects both, because a brand your buyers have never heard of doesn’t close deals, and a brand they’ve heard of but don’t trust doesn’t either. We build programs that earn credibility and generate demand at the same time — and we measure both.
We have six service lines, all connected: public relations, content marketing, AI optimization, demand generation, creative, and web services. More than half of our clients work across several of them.
Why? Because the programs that move buyers don’t live in one channel. PR earns the credibility. Content puts it to work. Demand generation converts it. AI optimization makes sure it shows up where buyers are actually looking. Creative and web tie it all together visually. You can engage one or all six — but the model is built for integration, and that’s where the results compound.
CEO Phil Nardone founded PAN in 1995 and has led the agency for 30+ years with a (deceptively) simple premise: When people thrive, the business thrives. The leadership team he’s built around that idea runs deep.
With more than 350+ years of experience across the leadership bench, dozens of individual awards, and countless launched careers — this is a team that knows your business like no business. The people doing the work on your account belong to two groups: the next generation of PR and marketing leaders and the current ones.
Most agencies are built around one capability. A PR shop that added content. A demand gen firm that hired some writers. An SEO agency that cobbled together some ABM programs. PAN was built as an integrated model from the start — more than half of client programs now run across multiple service lines. The other thing worth knowing: PAN conducts original research (and uses it). From our annual Brand Experience Report to C-Suite Signals to hallucination audits — those aren’t white-labeled studies.
That’s all us. We’re the experts.
Short answer: mid-market and enterprise B2B technology and healthcare companies who want to challenge their industry.
Long answer: on the tech side, B2B brands within AI, Cybersecurity, Cloud & DevOps, HR Tech, Commerce and CX, and Supply Chain. On the healthcare side: Digital Health, Patient Experience, Payers and Employer Benefits, Life Sciences, Telehealth, and Workforce Management.
PAN is remote-first, with regional offices in Boston, New York, San Francisco, Chicago, Austin, and Indianapolis, plus a UK team in London. Not only that, but our PAN Global Network — a consortium of 40-plus agencies worldwide — extends PAN’s influence into markets across Europe, Asia-Pacific, and beyond. We aren’t limited by zip codes or time zones. If you want global reach, you get it with PAN.
Yes, PAN is a B2B tech agency. (But we also consider ourselves a B2B healthcare agency, for the record.) Both sectors — tech and healthcare — share the same fundamental challenges: long buying cycles, skeptical audiences, and credibility that has to be earned over and over. If you’re selling to enterprise buyers who’ve read everything and believe very little of it, decades of domain experience tend to matter. And we’ve got that in spades.
