in high-value web traffic
increase in top of funnel YoY
increase in opportunity creation
Solution
GTM to always-on
PAN integrated Quorum’s well-defined traditional go-to-market plan into an always-on digital strategy that addressed companies across the energy value chain, via:
Messaging & Positioning
Built a cohesive messaging story that connected Quorum’s solutions to larger business outcomes, positioning it as a strategic investment.
Product & Company Launches
Shift the company to solutions, highlighting outcomes, digital transformation, and modernization benefits.
Demand Generation
Support Quorum’s acquisitions with demand gen campaigns via multichannel strategy across organic, paid, and earned channels.
Measurement
Optimize the marketing tech stack ensuring channels and campaigns would roll up into the marketing attribution and ROI framework.
result
The impact was opportunity creation
The program drove a 300% increase in high-value web traffic, a 166% increase in top of funnel YoY, and a 216% increase in opportunity creation.
Accelerator: Content Marketing + SEO
Fresh off the heels of web refresh, Quorum Software tapped PAN for a comprehensive SEO overhaul, including keyword research, off and on page optimizations. Paired with strategic content creation, efforts drove a +30% increase in organic search traffic quarter-over-quarter.
Accelerator: Paid Media Marketing
Strengthened Quorum Software’s digital presence via strategic counsel to maximize organic and paid channels, including combating current spam issues, preventing bot traffic in the future, and improving lead quality, which drove a +20% increase in CTR quarter-over-quarter.
