(Last updated August 2019)
What information do we collect?
We may collect information from you when you submit an inquiry or contact us, respond to communication from us such as e-mail, visit the Website or use any of the Services, including, without limitation, as follows:
We also collect, store and maintain names, business emails and phone numbers of journalists, social media influencers, subject matter experts and other individuals who make their professional information and/or opinions publicly available. We believe in and carry out a policy of data minimisation. We hold no sensitive data on journalists or clients.
Cookies & IP Addresses
An “IP Address” is a series of numbers assigned to your computer when you are connected to the Internet. The communication protocols upon which the Internet operates cause PAN Communications to receive your IP Address every time you access and use the Website. PAN Communications may retain log files containing your IP Address.
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online and telephone. This also applies when you fill out any of our forms using your email address. For further information see the email policies below.
We will maintain the information you send via email in accordance with applicable law. In compliance with the CAN-SPAM Act, all emails sent from our organization will clearly state who the email is from and provide clear information on how to contact the sender. In addition, all email messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.
Our emails provide users the opportunity to opt-out of receiving communications from us by reading the unsubscribe instructions located at the bottom of any email they receive from us at any time.
Users who no longer wish to receive our newsletter or marketing emails may opt-out of receiving these communications by clicking on the unsubscribe link in the email.
How and why do we use your information?
PAN Communications collects your information in order to record and support your participation in the activities you select. If you register to download a book or resources, sign up for our newsletter, and/or contact us via online form, email or phone, we collect your information. As a visitor to this Website, you can engage in most activities without providing any personal information. It is only when you seek to download resources and/or register for services that you are required to provide information.
Any of the information we collect from you may be used in one of the following ways:
If you are within or a resident of the European Economic area (the “EEA,” which includes the European Union (“EU”) countries, Iceland, Liechtenstein and Norway), Switzerland or the United Kingdom (“UK”), and opt to receive any free resources, participate in any free training programs, register for a webinar, register for a live event, or contact PAN Communications for its Services on this Website, we will only enroll you to receive our free email newsletter if you affirmatively consent to it. If you do not wish to receive this newsletter, you can unsubscribe anytime. We include an “unsubscribe” link at the bottom of every email we send. If you ever have trouble unsubscribing, you can send an email to email@example.com requesting to unsubscribe from future emails.
For journalists, we gather information from publicly available sources. This may include identifying bylines in papers, online sites and magazines or by following journalists and PR & Marketing contacts updating their status on various platforms including LinkedIn, Twitter and other sites.
This information is used by PAN for specific business purposes in conducting its own business and in conducting business on behalf of potential and existing clients. This means we can share relevant information with journalists and other influencers or stakeholders about our clients that may help them when writing news articles. Example activities might include:
Do we disclose your information?
As a general rule, and except as described above, we do not sell, rent, lease or otherwise transfer any information collected whether automatically or through your voluntary action.
We may disclose your Personal Information to a third party, including a lawyer or collection agency, when necessary to enforce our terms of service, any other agreement between you and PAN Communications, or to protect and defend our and our users’ property, including this Website, from unauthorized use. We may also disclose your Personal Information pursuant to any authorized law enforcement investigation, or other legal process (including a discovery proceeding) or court order or subpoena, whether initiated by us or another party. We may also disclose your Personal Information to protect your vital interests or those of any other person.
We use appropriate technical and organizational measures to protect the Personal Information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your Personal Information. We use SSL encryption to protect sensitive information (name, email address, etc.) online. We also do everything commercially reasonable to protect user information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, website administrators) are granted access to any Personal Information.
Legal basis for processing Personal Information
Our legal basis for collecting and using the Personal Information described above will depend on the Personal Information concerned and the specific context in which we collect it. However, we will normally collect Personal Information from you only where we have your consent to do so, where we need the Personal Information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.
In some cases, we may also have a legal obligation to collect Personal Information from you or may otherwise need the Personal Information to protect your vital interests or those of another person. If we ask you to provide Personal Information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Information is mandatory or not (as well as of the possible consequences if you do not provide your Personal Information). Similarly, if we collect and use your Personal Information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.
If you have questions about or need further information concerning the legal basis on which we collect and use your Personal Information, please contact us using the contact details provided under the “Contacting Us” heading below.
How can you correct or delete your information?
Upon your request, we will remove your Personal Information from our active databases. We will retain in our files the Personal Information you have asked us to remove from our active databases to prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our user policies and comply with legal requirements. Therefore, you should not expect that your Personal Information will be completely removed from our databases in response to your requests. However, such Personal Information will only be available to select employees, service providers and governmental persons or entities.
If you are within or a resident of the EEA or UK, you have other rights concerning your Personal Information under the General Data Protection Regulation, and those rights are described below.
Social Media Platforms
Actions taken through external social media platforms that this Website participates on are subject to the terms and conditions as well as the privacy policies of each such social media platform, respectively.
You should use social media platforms wisely and communicate / engage with them using due care and caution with respect to your own privacy and personal details. This Website will not request personal or sensitive information through social media platforms and we encourage users wishing to discuss sensitive details to contact us through primary communication channels such as by telephone or email.
This Website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Before using such social sharing buttons, you should do so at your own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.
Shortened Links in Social Media
This Website through its social media platform accounts may share web links to relevant web pages.
You should use caution and good judgment before clicking any shortened URL’s published on social media platforms by this Website. Despite the best efforts to ensure only genuine URL’s are published, many social media platforms are prone to spam and hacking and therefore neither this Website nor PAN Communications is responsible for any damages caused by your visiting any shortened links.
Online Policy Only
Visitors’ GDPR Rights
If you are within or a resident of the EEA, Switzerland or the UK, you are entitled to certain information and have certain rights under the General Data Protection Regulation. Those rights include:
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. Requests can be made using the contact information supplied below. We collect only the information that is reasonably required to enter into and perform a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.
What About Children Under the Age of 13?
It is PAN Communications’ intention that our Website is to be used only by adults. PAN Communications does not market services to children and we do not seek the collection of any information from anyone under 13 years of age. If you are under 18, you may use the Website only with the involvement of a parent or guardian.
We may update this Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.
255 State Street
Boston, MA 02109
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