Billion Readership
key media interviews
syndicated articles
Solution
An unprecedented situation
PAN developed a specific PR program which included journalists working within Ukraine, battling power-cuts and shelling who recorded the scanners being used in action, to raise awareness of solutions being used on the ground to support the cause. In addition, due to the numbers of partners involved in the project, the team facilitated joint interviews for journalists to provide different perspectives on the project.
PAN was able to offer comment from Artec’s CEO on the technical elements of the product, as well as specialists from the Kyiv Scientific Research Institute of Forensics on how the scanners would be used on the ground, and the deputy prime minister of Luxembourg, Minister Francois Bausch on why it was supporting the donation of the scanners.
result
A resounding impact
Through this strategy and execution, PAN and Artec 3D saw critical coverage.
- 5 interviews with key media – Daily Express, The i, Sky News, The Guardian, and The Evening Standard
- Coverage secured in BBC Click, BBC World Service Radio, and BBC national channels online, in print and on YouTube
- Coverage on Sky News and on YouTube
- 2 billion readership
- Articles syndicated 11 times
And the impact of the campaign has been resounding:
- Digital twins of evidence are now being used in International Criminal Court to hold Russia accountable for its crimes.
- Artec raised awareness of impact of Ukraine war and importance of preserving key cultural heritage sites.
- The campaign highlights the power of technology for social good.
Artec 3D has always advocated for using technology for social good. PAN has provided its expertise to speak to the right journalists and at the right time. This was all about Ukraine and demonstrating our support and how technology can help across many challenges.”
Daniela Carr, Chief Marketing Officer at Artec 3D
