Ariel Novak
Vice President, Technology | Boston, MA
The tech industry is saturated by big box brands and well-funded underdogs. Want to get noticed? You’ll need to stand out.
But a cookie-cutter marketing and PR strategy just won’t get the job done. Enter: PAN, the perfect agency partner to help you set your tech organization apart.
Want to get moving?
We Get You
Partner with a team that speaks your language.
Tech’s constantly growing and evolving. Finding your voice among the noise and making sure it’s heard is key — but can be tricky. Leverage our expertise and we’ll show you the way.
At PAN, we’ve been crafting impactful, insights-driven marketing and PR campaigns for leading tech companies for almost 30 years. Helping increase awareness of amazing tech inventions and innovations is our passion — and it just so happens we’re damn good at it, too.
Representing emerging growth and mid-sized B2B tech brands has given me exposure to a variety of experiences – partnering with CEOs and founders directly, while also integrating with established, global marketing teams. The diversity of the work I’m a part of keeps me (and my teams) motivated. A day doesn’t go by where I don’t learn something new.
Get People Buzzing
The work you do surges the world forward. It shapes society. Its impact knows no bounds.
Let us help you position your brand, drive the awareness you deserve, and generate real revenue.
- Messaging & Positioning
- Creative Storytelling
- Strategic Media Relations
- Community Management
- Employee Advocacy/Internal Comms
- Virtual Event/Trade Show Support
- Digital Strategy + Ideation
- Creative Campaigns + Services
- Organic + Paid Social Media
- Email Marketing / Campaign Strategy / Lead Nurturing
- Content Creation & Management
- Inbound Marketing
Hear it For Yourself
We’ve got tech marketing and PR down to a science. Check out our case studies to see our expertise in action and hear firsthand how partnering with PAN could benefit your business.
Technology Case Study
PAN partnered with Apps Associates on raising awareness to scale revenue and generate new business.
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Technology Case Study
PAN's partnership with airSlate naturally expanded into a full media relations and thought leadership campaign - just in time to support not one, but two major company financial announcements.
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Marketing Tech Case Study
Contributing to the trending conversations dominating headlines, PAN and Vericast collaborated on developing consumer insights to support reporters’ ongoing coverage of inflation.
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Technology Case Study
Through aggressive and fast-moving campaigns, PAN quickly executed an effective strategy that proved the value of working together within months.
Read Full Case StudyBrand to Demand Approach
We fuse brand, demand, and growth efforts and drive performance across priority channels.
Brand
Whether you are looking to launch, refresh or reinvent your brand, our teams are experts at creating visibility and differentiation to bring your brand to its NXT level of growth.
Demand
Ready to convert brand equity into demand that drives your bottom line? We craft and optimize omni-channel campaigns that generate leads and nurture through to a sale.
Growth
Ready to activate your loyal base? Our growth services help with adoption, current customer expansion, loyalty, and advocacy to continue to fill your funnel.
We’re moving the industry forward, and people notice.
PRovoke Media's Agency of the Year
Technology Agency of the Year
Technology Agency of the Year
Agency Award
PR News' Agency Elite Top 100
Agency Award
PR News' 2022 CEO of the Year
Phil Nardone named as finalist
Phil Nardone named as finalist
Leadership Award
Business Intelligence PR & Marketing Excellence Awards 2022
PAN named winner for PR and Marketing Agency of the Year
PAN named winner for PR and Marketing Agency of the Year
Agency Award
Catherine Doyle
Senior Vice President, Technology & General Manager, San Francisco | San Francisco, CA
Senior Vice President, Technology & General Manager, San Francisco | San Francisco, CA
