Ariel Novak
Vice President, Technology | Boston, MA
The tech industry is saturated by big box brands and well-funded underdogs. Want to get noticed? You’ll need to stand out.
But a cookie-cutter marketing and PR strategy just won’t get the job done. Enter: PAN, the perfect agency partner to help you set your tech organization apart.
Want to get moving?
We Get You
Partner with a team that speaks your language.
Tech’s constantly growing and evolving. Finding your voice among the noise and making sure it’s heard is key — but can be tricky. Leverage our expertise and we’ll show you the way.
At PAN, we’ve been crafting impactful, insights-driven marketing and PR campaigns for leading tech companies for almost 30 years. Helping increase awareness of amazing tech inventions and innovations is our passion — and it just so happens we’re damn good at it, too.
Representing emerging growth and mid-sized B2B tech brands has given me exposure to a variety of experiences – partnering with CEOs and founders directly, while also integrating with established, global marketing teams. The diversity of the work I’m a part of keeps me (and my teams) motivated. A day doesn’t go by where I don’t learn something new.
Get People Buzzing
The work you do surges the world forward. It shapes society. Its impact knows no bounds.
Let us help you position your brand, drive the awareness you deserve, and generate real revenue.
- Messaging & Positioning
- Creative Storytelling
- Strategic Media Relations
- Community Management
- Employee Advocacy/Internal Comms
- Virtual Event/Trade Show Support
- Digital Strategy + Ideation
- Creative Campaigns + Services
- Organic + Paid Social Media
- Email Marketing / Campaign Strategy / Lead Nurturing
- Content Creation & Management
- Inbound Marketing
Hear it For Yourself
We’ve got tech marketing and PR down to a science. Check out our case studies to see our expertise in action and hear firsthand how partnering with PAN could benefit your business.
Technology Case Study
PAN partnered with Apps Associates on raising awareness to scale revenue and generate new business.
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Technology Case Study
PAN was tasked with boosting By Miles awareness in the UK market, and helping the industry and consumers understand the benefits of its model. As a totally new type of insurance – one where you only pay for what you drive – they needed to gain trust and SOV in the UK media to drive sales of policies.
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Technology Case Study
In 2017, White Ops uncovered a major sophisticated bot fraud operation (prior to working with PAN) making national headlines.
Read Full Case Study
Technology Case Study
PAN was tasked with leveraging Cogito’s Series C funding announcement to highlight the company’s growth and momentum – sharing its unique vision and showcasing the company’s maturity through recent successes.
Read Full Case StudyWe’re moving the industry forward, and people notice.
PRovoke Agencies of the Year
Recognized as a 'Small Agency of the Year' 2022
Recognized as a 'Small Agency of the Year' 2022
Agency Award
PR Daily's Top Agencies Award
Recognized amongst the Top Agencies for 2022
Recognized amongst the Top Agencies for 2022
Agency Award
Running Remote's 2022 Flexible Workplace Awards
Recognized for Vibrant Remote Culture
Recognized for Vibrant Remote Culture
Culture Award
PRovoke SABRE Award
Citrix named finalist for Integrated Marketing Campaign.
Citrix named finalist for Integrated Marketing Campaign.
Client Award
