Megan Kessler
Chief of Integrated Marketing & Strategy | Boston, MA
PAN Activate: Our Approach
PAN Activate: Our Approach
We put your customers, brand, and brand stories at the center of our work.
We begin and end with your business goals in mind, mapping our approach to your definition of success.
Our programs are rooted in data and insights, as well as our rich knowledge of your space and the macrotrends driving your market and motivating your customers.
This forms the foundation of your go-to-market strategy, fusing your brand, demand, and growth objectives into one simple, seamless approach to activating your story. Through carefully crafted campaigns with the right mix of PR, paid media, social media, email, and content marketing, we help you reach your audiences where they work and live, designing and calibrating your content to deliver the digital experience your customers crave.
How We Help Brands Scale and Win
Marketer Mindsets & Specialist Skillsets
We strive to be true strategic partners, accountable to our collective success and always pushing the envelope.
PAN’s integrated staffing approach ensures your leadership team possesses both industry expertise and integrated marketing core competencies so we can think about your business in the same way that you do – holistically.
We’ll ensure brand and product storytelling is seamless across every audience and distribution channel, thinking strategically about how to position and distribute your content and POVs for greatest impact. Implementation teams specialize in the channels and tactics we will leverage on your behalf, ensuring always-on campaign calibration and industry-leading results.
It is our intimate knowledge of your brand, your industry and the digital landscape that allows us to create and activate impactful strategic storytelling – ultimately motivating your audience to drive demand, consideration, and conversion.
Measurement Philosophy
Driving success with our PANoptic reporting methodology.
- Transparent: At every stage of our engagement, we report with 100% transparency – the good, the bad, and the ugly. We are firm believers in the power of always-on optimization, and continuous testing and learning.
- Insightful: Analysts at heart, we know data is only as relevant as the actionable insights you can derive from it. Our reporting starts with an executive snapshot that summarizes the most important takeaways, and all data is contextualized with why it matters, and what is next.
- Client-First: Our deep expertise and experience with full-funnel measurement informs our approach. We also know no two clients are alike, which is why we customize reporting to best align with your program and business. Our dashboards work seamlessly with internal reporting, and we’re often presenting side-by-side with our client marketing teams.
- Agile: We plan ahead, anticipate change, and welcome collaboration. We are nimble enough to assess campaigns, have an open dialog, implement new techniques, or even report in real-time, weekly, bi-weekly, quarterly, annually – whenever you need it.
Marketer Mindsets & Specialist Skillsets
We fuse brand, demand, and growth efforts and drive performance across priority channels.
Brand
Whether you are looking to launch, refresh, or reinvent your brand, our teams are experts at creating visibility and differentiation to bring your brand to its NXT level of growth.
Demand
Ready to convert brand equity into demand that drives your bottom line? We craft and optimize omni-channel campaigns that generate leads and nurture through to a sale.
Growth
Ready to activate your loyal base? Our growth services help with adoption, current customer expansion, loyalty, and advocacy to continue to fill your funnel.