minutes to smash Seedrs crowdfund target
pieces of coverage across business, trade & personal finance media
opportunity to see
Solution
A solution requiring expert storytelling
Messaging & Positioning
We began with strategic media relations to highlight how traditional home insurance was broken, failing to reward millions of homeowners for steps they’d already taken to protect their homes. To support our narrative, we commissioned an independent study of 3,000 British households, which showed people would switch to an insurance provider (like Hiro) that discounted their insurance based on their use of protective smart home tech.
Funding Visibility & New Market Brand Awareness
We worked with Hiro to launch a crowdfunding drive through Seedrs, with the aim of raising capital, whilst simultaneously also creating a community of Hiro advocates.
With the fundraise complete, we then switched our attention to building the case for Hiro in respected personal finance media. We created a story warning of a potential ‘Post-pandemic Burglary Bounceback’. This allowed us to share advice on how to secure your home using smart tech—for example by simulating occupancy with smart lighting—whilst also benefiting from cheaper home insurance premiums with Hiro.
result
A credible challenger on a mission
The four-month campaign has established Hiro as a credible challenger on a mission to bring innovation to the outdated insurance sector and fairer premiums to homeowners.
Coverage included stand–out stories featured in high circulation new sites, such as MailOnline, Forbes, and UKTN. Interviews were completed with multiple media, including Forbes, TechRadar, Verdict, and Insurance Age.
The Seedrs crowdfund raise was the fastest UK insurtech raise ever, with the target hit in 14 minutes, and it closed with more than £2m raised (150% of target). More than 700 investors backed Hiro.
The PAN team has helped us put Hiro on the map in a short space of time. Their creativity and media relations work has helped fast track our credibility with investors and homeowners and contributed to our hugely successful crowdfund.”
Krystian Zajac, CEO and Founder at Hiro
