Speed doesn’t always win out in the end and your company’s milestone moments require big thinking. PAN’s Strategic Consulting Group is here to guide you through those moments.

Strategic Consulting Group

Big Moments Require Big Thinking.

When your team needs a partner to advise, counsel and develop the necessary framework to support your brand through continued growth, we’ve got you covered.

Start with the Right Message

Helping businesses develop a story that sticks.

Become an Employer of Choice

Activate and empower your employee network to attract the best and brightest talent.

Driving Value to Your Markets

Shaping your growth equity story and building on a strategic communications plan.

Navigating Challenging Situations

Building a crisis response plan that ensures a positive outcome.

Begins with Strategic Messaging

Employer Brand Building

Road to IPO

Communicating During a Crisis

Messaging and Positioning

A differentiated message that is easy to understand is the foundation to storytelling.

Telling a story well impacts both brand perception and market value, along with driving employee and customer advocacy. During our discovery phase, PAN leans on a data-driven and research-based approach to building your messaging architecture and fueling your thought leadership platform. Our team combines facts, anecdotes and emotions to develop a story that sticks and moves well across media channels.

PAN has guided clients through repositioning, executive thought leadership campaigns, growth journeys, launches and ESG strategies by starting with the right message and story.

Assessing Your Brand Story at Mid-Year
Messaging & Positioning Guide

Start Planning Your Messaging Strategy

Read the Messaging & Positioning Guide
Employer Branding

Activate and empower your employee network to drive brand visibility, deliver culture-based value and win the war on talent.

Becoming an employer of choice is at the top of every C-Level wish list, especially in today’s ultra-competitive recruitment market. Your best brand ambassadors sit within your “virtual” walls and retaining those employees remains paramount to your success.

From developing an internal communications strategy that aligns with your brand’s core values, to supporting talent acquisition and retention, to guiding your presence across social channels, PAN’s Strategic Consulting Group helps you grow your brand organically from the inside out.

Set Your Brand Apart

Find, Retain and Engage The Best Talent Out There

Download the Employer Branding Guide & Action Plan
Growth Alignment

We ensure you get your moment in the spotlight, shared by all who made it happen.

Your story, your market value and your brand visibility are never more important than now. Whether it’s your Road to IPO, a major investment round or M&A, PAN has helped dozens of clients evolve through growth stages, shape their growth equity story and build and execute on a strategic communications plan to drive value across the markets they serve.

A successful financial event requires tight alignment across teams and disciplines, PAN takes a seat at that table to ensure seamless execution.

optimize your content strategy
Start Aligning Your Departments

It’s Never Too Early to Start Planning Your IPO Strategy

Download your 6-Month IPO Workback Plan
Crisis and Issues Response

How you handle a crisis can make or break your brand, and we won’t let the latter happen.

From data breaches, company restructures, to threats against your brand reputation, PAN is your partner in crises.

PAN helps navigate client crises by working swiftly to develop a communications plan that engages key stakeholders – media, customers, partners, BOD and internal teams – with the right messages, at the right time, on the right channels. Crises are fluid and so is our team.

To ensure we’re taking a 360-degree view of the crisis, PAN also engages the force of our specialty team members – Team Media, Integrated Marketing, Content and Creative – for cross-discipline counsel and best practices. We are there every step of the way building a plan that ensures a positive outcome.

Guidance When You Need It Most

Formulate the Right Crisis Response Strategy for Your Brand

Read More about our Crisis Framework
Darlene Doyle, EVP of Client Relations at PAN Communications, full body shot Darlene Doyle, EVP of Client Relations at PAN Communications, full body shot
Darlene Doyle, EVP of Client Relations at PAN Communications, headshot
Darlene Doyle
Chief Client Officer | Boston, MA
Nikki Festa, SVP of Client Relations, Technology & Healthcare at PAN Communications, full body shot Nikki Festa, SVP of Client Relations, Technology & Healthcare at PAN Communications, full body shot
Nikki Festa, SVP of Client Relations, Technology & Healthcare at PAN Communications, headshot
Nikki Festa O’Brien
Executive Vice President | Boston, MA
Megan Kessler, SVP of Client Relations, Technology at PAN Communications, full body shot Megan Kessler, SVP of Client Relations, Technology at PAN Communications, full body shot
Megan Kessler, SVP of Client Relations, Technology at PAN Communications, headshot
Megan Kessler
Executive Vice President | Boston, MA
Dan Martin, SVP of Client Relations, Healthcare at PAN Communications, full body shot Dan Martin, SVP of Client Relations, Healthcare at PAN Communications, full body shot
Dan Martin, SVP of Client Relations, Healthcare at PAN Communications, headshot
Dan Martin
Executive Vice President, Healthcare | Boston, MA
Brandon Thomas, VP and GM, New York at PAN Communications, headshot Brandon Thomas, VP and GM, New York at PAN Communications, headshot
Brandon Thomas, VP and GM, New York at PAN Communications, headshot
Brandon Thomas
Vice President & General Manager, New York, & Head of DEI | New York, NY
Gene Carozza, SVP of Client Relations, Technology at PAN Communications, full body shot Gene Carozza, SVP of Client Relations, Technology at PAN Communications, full body shot
Gene Carozza, SVP of Client Relations, Technology at PAN Communications, headshot
Gene Carozza
Senior Vice President, Technology & Head of Operations | Boston, MA
Gareth Thomas, Managing Director, UK at PAN Communications, full body shot Gareth Thomas, Managing Director, UK at PAN Communications, full body shot
Gareth Thomas, Managing Director, UK at PAN Communications, headshot
Gareth Thomas
Managing Director, UK | London, UK
Meet A Few of Our Strategic Consulting Group Members

Let’s Put Our Finest Minds Together

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