Love What You Do

We developed a content initiative after learning Blumberg Capital favors a content-driven approach to communications. We recognized that and matched our PR program to how the firm operates. It was about working together to get these results.

In an environment where competition for share of voice is high and space in property pages is increasingly tight, our stories needed to be highly relevant and newsworthy. We focused on identifying a topical issue affecting landlords, and used research data to support our theories. As a result, we created an ownable viewpoint that cut through the clutter to deliver stand out coverage.

Radial needed to hire 20K workers in short order, so we developed a strategy to reach prospective employees where they were the most active and likely to respond to targeted ads. Through strategic micro-targeting on Facebook, we were able to drive more applications than any other online channel.

Cogito is a unique and newsworthy company, having created an AI coach that helps humans be more emotionally intelligent. But their story is about so much more than the product alone – it’s about the profound impact the technology has on the people using it every day. To help tell that full story, we partnered with Cogito’s industry-leading customers to highlight how an AI coach can positively impact human behavior overtime, leading not only to individual advancement but also business growth.