Mark Nardone
Executive Vice President | Boston, MA
PAN partners with brands to craft unique campaigns that captivate your target audience, driving them to measurable actions. And we’re damn good at it.
How We Get Things Moving
We move ideas, brands, & stories.
Born and schooled in emerging growth success.
Our Case Studies
Always moving and shaking the industry
Our team combines in-depth industry knowledge, real-time insight and limitless imagination to accelerate the brands of our clients.
Technology Case Study
The PAN team’s efforts heavily focused on raising brand awareness for Blumberg Capital among startups, entrepreneurs and within the VC community by establishing relationships with key media via data-driven campaigns.
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Technology Case Study
Tasked with helping challenger energy brand, Igloo Energy, to raise awareness of climate change and encourage Brits to use less energy in their homes, we delivered a strategic media relations campaign to empower consumers to take positive action.
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Technology Case Study
Tasked with differentiating Home Made within the crowded lettings marketplace, PAN helped to build trust and educate people on how there is a better way to rent and let property through the strategic use of industry insights and market data.
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Technology Case Study
Owned by private equity firm Thoma Bravo, Quorum helps those in the oil and gas industry automate workflows across accounting, well lifecycle management and business intelligence.
Read Full Case StudyWe create a playbook for navigating through the maze of opportunity.
We start every engagement by analyzing the persona that you are truly looking to target. By performing in-depth competitive research, building data-driven key customer profiles, and uncovering growth markets and opportunities, we get a holistic view and construct an action-oriented program that truly makes an impact on your audience.
But a playbook is nothing without a perfectly executed game plan. We strategize meticulously with our clients as we take a deep dive into historical performance, build compelling campaigns, establish a return on your marketing, and measure with transparency and trust. We are always challenging “business as usual” to separate our clients from the market noise and own the share of impact.
How We Move Brands
Discovery Rooted in Data
We create a playbook for navigating through the maze of opportunity.
We start every engagement by analyzing the persona that you are truly looking to target. By performing in-depth competitive research, building data-driven key customer profiles, and uncovering growth markets and opportunities, we get a holistic view and construct an action-oriented program that truly makes an impact on your audience.
But a playbook is nothing without a perfectly executed game plan. We strategize meticulously with our clients as we take a deep dive into historical performance, build compelling campaigns, establish a return on your marketing, and measure with transparency and trust. We are always challenging “business as usual” to separate our clients from the market noise and own the share of impact.
Execution through Strategic Storytelling
We move stories intelligently.
We’re the firm that balances execution and strategy; agile enough to conceptualize and execute our big ideas, and fully capable of using real-time, modern engagement tactics to create measurable marketing plans.
We create coveted user experiences because we have the right pulse on your audience. And we never become stagnant – our analytical approach allows us to provide connected content to your audience. We don’t wait for the market to dictate our campaigns, we don’t push cookie-cutter approaches, and we don’t force all of our clients into the same integrated marketing “bucket”. We create unique, innovative experiences guided by insight and analytics that scale you in the right direction.
Reporting for Duty
Measure success, on-demand.
We believe in providing stakeholders with a true return on marketing. Through our PANoptic reporting methodology, we deliver a full vision of our client’s marketing machine in real-time, with the ability to break down into individual components – such as cross-channel earned and paid media. If your CEO needs high-level impression data, or your PR Manager needs weekly awareness performance, don’t worry – we’ll fit them with their own custom dashboard views.
At any stage in the process, we are nimble enough to assess campaigns, have an open dialog, implement new techniques or even report in real-time, weekly, bi-weekly, quarterly, annually – whenever you need it.
We Surge Startups Forward
Has your brand recently obtained Series A and B funding? Are you evolving fast and surging toward IPO or acquisition? The stage you’re in is tough. Your brand is changing and growing like never before. You’re tackling new challenges every day.
At PAN, we get what you’re going through — and we’ve got your back. Enter: NXT Stage, PAN’s cutting-edge approach to crafting integrated marketing and PR strategies for companies in hypergrowth.
Early Stage
Engage your customers, support expanding markets, kick up your content efforts, and position your brand with help from PAN.
Mid-Stage
Are you ready to scale growth with an integrated marketing and PR strategy? Enlist PAN and leverage our mastery in content and influencer marketing.
Late Stage
We emphasize analytics and insight to support integrated measurement, drive global results, and prove revenue — all while increasing executive share of voice.
If there’s one thing we’ve learned over the past 25 years, it’s that our business is never a “one-size fits all” model. We take pride in customizing integrated programs to align with your growth stage and individual brand needs – and we’ll be your trusted partner every step of the way.
Our Agency
We are a fiercely independent, mid-size integrated marketing + PR agency that’s been changing the game for over 25 years.
Meet The Team
Our team of leaders use empathy, imagination, good humor and hard work to understand your business and your customers and craft stories that reach the right audience at the right time.
Our Agency
We are a fiercely independent, mid-size integrated marketing + PR agency that’s been changing the game for over 25 years.
Meet The Team
Our team of leaders use empathy, imagination, good humor and hard work to understand your business and your customers and craft stories that reach the right audience at the right time.