Bazaarvoice: Capturing a “Prime” Opportunity
Raise attention around Bazaarvoice’s new product offering by highlighting its core value to brands – exposure on top retailer websites.
PAN centered in on one of the biggest online shopping days of the year – Amazon Prime Day – as the perfect launch point to demonstrate the enormous opportunity brands have to market their products to new audiences on top retailers’ websites via ratings and reviews. Leveraging a “flash” survey of 400 Prime Day shoppers, Bazaarvoice proved that these shoppers have little retailer loyalty but, instead shop across multiple leading online retailers to find and research brands.
Coupling Bazaarvoice shopper data with new market data on Prime Day shoppers’ buying and browsing behaviors – and exactly which retailers they visit to comparison shop – Bazaarvoice illustrated the undeniable value of their latest product offering across business, marketing and retail press.
This is exactly the sort of proactive ideation and execution that we need. Well done!
– Sara Spivey, CMO, Bazaarvoice
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