TriCore Solutions: Maximizing Impact
An integrated marketing campaign with embedded PR tactics was designed to focus on key industry trends that would resonate with TriCore’s target audience to create compelling content and thought leadership.
Beginning with customer personas, an in-depth content audit and focused inbound marketing KPIs, this program identified key segments to target within TriCore’s enterprise IT audience. PAN developed top-of-the-funnel content pieces paired with workflow logic and existing assets to execute nurture campaigns for both their existing customer base and prospects alike. This helped refine PAN’s complementary PR tactics to hone in on the most important industry conversations with influential media.
By adapting top-performing content for additional use, PAN was able to maximize impact. Reaching new audiences across top business and tech online publications via a content marketing campaign, the program drove website traffic and engagement to complement lead generation activities.
Having PAN Communications on our team has advanced our media and marketing strategy to new heights. Their in-depth understanding of B2B enterprise technology has allowed us to hit the ground running, and their can-do attitude has made a mark on our brand in a visible way over a short amount of time. We’re excited to see what creative ideas and influential outcomes are possible in the future, with our joint team at the helm.
Pete Castello, EVP, Global Sales and Marketing, TriCore Solutions
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