As Vice President, Head of PANtelligence, Lauren is responsible for leading PAN’s intelligence-focused strategic consulting, measurement, and analytics offerings. For over a decade, Lauren has worked as a data-driven marketer, specializing in creative storytelling and measurement, helping to create value for emerging growth and enterprise B2B technology and healthcare companies. With deep experience across brand marketing and demand generation, Lauren leads her teams in developing thought-provoking campaigns to help her clients meet their KPIs. Lauren has been recognized as Measurement Expert of the Year by PR News, and once had a 159-day streak completing the NYT’s daily crossword.
In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.