Lauren Kaufman, Vice President, Integrated Marketing & Analytics at PAN Communications, headshot_03

Lauren Kaufman

Vice President, Integrated Marketing & Analytics | New York, NY

As Vice President of Integrated Marketing, Lauren is a data-driven marketer, specializing in creative storytelling and measurement. For over a decade, Lauren has worked to create value for emerging growth and enterprise B2B technology and healthcare companies. With deep experience across brand and demand, Lauren leads her teams in developing thought-provoking campaigns to help her clients meet their KPIs.

Lauren has been recognized as Measurement Expert of the Year and as a Rising Star by PR News, and once had a 159-day streak completing the NYT’s daily crossword.

But there is risk. But the risk is worth it.” – Dave Eggers

Lauren Kaufman, Vice President, Integrated Marketing & Analytics at PAN Communications, headshot_01
Lauren Kaufman
Vice President, Integrated Marketing & Analytics | New York, NY

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