PAN Activate: Our Services
PAN Activate: Our Services
We help clients connect the dots between brand awareness and demand generation.
At our core, we are storytellers with deep knowledge of how audiences move across the digital landscape. Our work is centered on helping clients build brand, create demand, and ignite growth through strategic, integrated campaigns that move fluidly across our areas of expertise: media relations, social media marketing, content marketing, digital experience, paid media, and marketing operations.
Make Your Story Count
Activate Your Brand
Whether you are looking to launch, refresh, or reinvent your brand, our teams are experts at creating visibility and differentiation to bring your brand to its NXT level of growth.
From Awareness to Demand, Globally: Quorum
PAN’s job was to connect and tell the story in a way that enterprise and SMB prospects saw value without compromise.
We integrated Quorum’s well-defined traditional go-to-market plan into an always-on digital strategy that addressed companies across the energy value chain via Messaging & Positioning, Product & Company Launches, and Demand Generation.
The program drove a 300% increase in high-value web traffic, a 166% increase in top of funnel YoY, and a 216% increase in opportunity creation.
Turn Leads Into Sales
Activate Your Demand
Ready to convert brand equity into demand that drives your bottom line? We craft and optimize omni-channel campaigns that generate leads and nurture through to a sale.
Building Pipeline with ABM: Apps Associates
As the cloud wars rage on, underdog Apps Associates wanted to be known as a resource for large enterprises (>500M) migrating Oracle to the cloud. To stand out in this competitive space, PAN surveyed IT decision makers about their plans to migrate Oracle to the cloud. The survey data was the fuel needed to generate media interest. It also seamlessly supported a multi-channel demand generation campaign including organic and paid social plus earned media.
Using a named-account strategy (ABM), PAN built a 90-day multi-channel campaign. Targeting allowed Apps Associates to move beyond its traditional SMB base to attract larger enterprises, surpassing forecasted KPIs for MQLs (170), engagement (3.5K), and earned media coverage (8).
Energize Your Loyal Base
Activate Your Growth
Ready to activate your loyal base? Our growth services help with adoption, current customer expansion, loyalty, and advocacy to continue to fill your funnel.
Buy vs. Build: Uniting Newly Acquired and Launched Brands Under One Banner
It’s a common tale in B2B tech circles – successful companies posting growth through acquisition or R&D struggle to tell one simple story that captures their core value in market. And yet, that red thread that connects a company to its core throughout its evolution is critical to cutting through the noise. At PAN, we’ve seen this too many times to count – CMOs noting that they need “one brand umbrella” or for “everyone to be singing from the same song book” in order to meet their goals. What we’ve learned is that maximizing both brand visibility and customer loyalty amidst transformation requires more than smart messaging – it requires a fully-integrated marcomms strategy built to bring customers, prospects and employees along for the ride.
For a 25-year-old leader in development tools and solutions, this included building a refreshed messaging foundation to support brand and demand generation efforts. The PAN team used this new messaging to support five dynamic paid campaigns across YouTube, Facebook and LinkedIn, and one influencer activation for a new product via YouTube.
These efforts drove a 65% increase in leads year-over-year, seeing the cost per lead go as low as the mid $20’s, roughly 80% lower than the industry standard for IT audiences on LinkedIn. Simultaneous PR efforts also supported an increase from 1% to 13% SOV over two years.
How We Help Brands Scale and Win
Lay the Foundation
Our programs are always grounded in strong foundational strategy and executed in pursuit of your business goals.
Brand to Demand Foundations Packages:
- Brand Foundations – Messaging and positioning, competitive analysis and whitespace review, brand identity refresh, multi-channel story activation
- Demand Foundations – Buyer insights and ideal customer profiles, customer journey audit, pipeline and lead flow analysis, conversion rate optimization and nurture strategies
- Growth Foundations – Customer lifecycle review, adoption, retention, expansion, & advocacy analysis of current customers
- Digital Experience Foundations – Digital visibility audit, SEO audit, User Experience audit, website refresh recommendations, including copywriting and design
- Digital Storytelling Foundations – Content audit and activation strategy, campaign recommendations, video and visualization packages
Connect the Dots
Our packages can launch new or support your already in-play demand generation and brand awareness efforts across earned, owned, and paid channels, providing the right sustained narrative and campaign components to motivate and activate your targets.
Brand to Demand Activation Packages:
- Media Relations and Influencer Activation – Trend and conversation analysis, whitespace identification and media message creation, media and influencer identification and engagement strategy, spokesperson media training
- Full-Funnel Content Activation – Brand to demand nurture strategy & recommendations. Original research to provide the basis for original content. Content creation to activate existing assets for full-funnel marketing
- Corporate & Executive Social Media Activation – Organic, hashtag and paid boosting strategies, ongoing dynamic content creation, tracking and optimization
- Demand Gen Activation – Narrative development and content nurture strategy, premium, dynamic content creation, multi-channel campaign strategy and execution support
- Account-Based Marketing Activation – TAL development & segmentation, account scoring, content & nurture strategy, multi-channel campaign strategy and execution support
Our Approach
We move ideas, stories, markets, and revenue but, most importantly, we move people and are moved by the work we do every day with top brands.
Our Approach
We move ideas, stories, markets, and revenue but, most importantly, we move people and are moved by the work we do every day with top brands.