With work spanning a wide range of B2B tech and healthcare brands including Civic Plus, Solera, CloudBees, Blue Yonder, CVS Health, and Vercara — Nik has shepherded everything from massive launch campaigns, to dynamic interactive experiences, to livestream brand launches, to multi-faceted content programs. At its core, Nik’s creative philosophy is to create work that inspires people; inspires an emotion, an action, engagement, or a shift in perspectives. And through his signature workstyle of being a fierce collaborator, a prolific creative leader, and a go-to strategic partner, he gets solves problems and moves brands forward, in the least ego-driven way possible.
In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.