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2020 CMO Reflections: Marketing Leaders Revisit Content Marketing, Data and Advocacy Predictions

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Earlier this year, we shared our 3rd annual CMO Predictions series to offer marketers strategic advice about how to approach the upcoming year. Marketing influencers, customer CMOs and tech and healthcare leaders shared their predictions around the top skillsets, budget concerns and challenges that they felt would be most important in 2020.

To say that current circumstances have changed the way we look at marketing programs for the second half of the year would be an understatement. Have these predictions shifted in the wake of COVID-19, or have they become more relevant?

To find out, we’ve asked a few participants to reflect on their earlier predictions to help guide marketers through the recovery phase of the pandemic.

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.