Earlier this year, we shared our 3rd annual CMO Predictions series to offer marketers strategic advice about how to approach the upcoming year. Marketing influencers, customer CMOs and tech and healthcare leaders shared their predictions around the top skillsets, budget concerns and challenges that they felt would be most important in 2020.
To say that current circumstances have changed the way we look at marketing programs for the second half of the year would be an understatement. Have these predictions shifted in the wake of COVID-19, or have they become more relevant?
To find out, we’ve asked a few participants to reflect on their earlier predictions to help guide marketers through the recovery phase of the pandemic.