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Why Building Trust Will Be Critical to Client/Agency Relationships Moving Forward

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building trust with your pr agency

The events surrounding COVID-19, Black Lives Matter, a polarizing election and several other factors have forced trust to sit at the core of every relationship in our world today. But, is that such a bad thing?

When it comes to working with your PR agency, trust has always been an important element. You’ve put your brand narrative in their hands and tasked them with reaching your target audience through earned media, content development and other integrated tactics. Are they succeeding in a time when empathy and emotional connections should be driving that story?

In this interactive infographic, we dive into recent data to learn about the importance of trust, specifically in client/agency relationships.

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.