The events surrounding COVID-19, Black Lives Matter, a polarizing election and several other factors have forced trust to sit at the core of every relationship in our world today. But, is that such a bad thing?

When it comes to working with your PR agency, trust has always been an important element. You’ve put your brand narrative in their hands and tasked them with reaching your target audience through earned media, content development and other integrated tactics. Are they succeeding in a time when empathy and emotional connections should be driving that story?

In this interactive infographic, we dive into recent data to learn about the importance of trust, specifically in client/agency relationships.