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Why Building Trust Will Be Critical to Client/Agency Relationships Moving Forward

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PAN
building trust with your pr agency

The events surrounding COVID-19, Black Lives Matter, a polarizing election and several other factors have forced trust to sit at the core of every relationship in our world today. But, is that such a bad thing?

When it comes to working with your PR agency, trust has always been an important element. You’ve put your brand narrative in their hands and tasked them with reaching your target audience through earned media, content development and other integrated tactics. Are they succeeding in a time when empathy and emotional connections should be driving that story?

In this interactive infographic, we dive into recent data to learn about the importance of trust, specifically in client/agency relationships.


Brand Experience Report 2025

In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.