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How a PR Program Can Impact Your Lead Generation Efforts

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how PR supports lead gen for B2B brands

The expectations for marketing and PR teams are climbing higher and higher, and there are no signs of slowing down.

At PAN, the brands that we work with are leaning on our agency to help meet those expectations. As we carry out these integrated marketing and PR programs, we’re increasingly aware of how they impact the bottom line for our customers.

Check out some of our latest campaigns and how they’ve helped our clients tie PR to important revenue goals.

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.