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The Building Blocks for a Compelling Brand Story

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The Building Blocks to Telling a Compelling Story

How do you create a brand narrative that has emotional resonance and a thematic through line? Diverse teams and departments ultimately share a collective goal of reaching audiences and giving them rich, meaningful stories rooted in the identity of a brand.

Use this visual guide below to set the building blocks to your brand’s compelling story. Foster alignment through strategy, branding and measurement, and transform distinct units into one cohesive narrative-building collective.

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.