Advocacy marketing is about more than just marketing. It’s a strategy that impacts brand recognition and trust, the sales pipeline, recruitment and talent acquisition, and most importantly – the bottom line. That is, if you’re doing it right.
Too often there is an assumption that the CMO is solely responsible for advocacy efforts. While the marketing department is typically the catalyst, these efforts will only get so far without the help of the sales and human resource departments.
Learn more about advocacy marketing and how to incorporate a variety of departments into your efforts.