Employees are a critical component of your brand’s story. They are the humans behind your brand. They’re the individuals on the front lines with your customers and prospects. They’re who shows your brand’s purpose through the work they do.

As you work to execute and improve on your strategy, unleashing the power of your employee advocates will be key to telling your full story.

We break it down below.

And for more on employees’ impact on your brand’s story, check out the full infographic here.

Your employees are just one piece of your brand story — get the full guide to telling a compelling brand story.