Innovation happens fast. We keep up
In a segment with high stakes, speed and innovation are constants. Clinical trial marketing is tricky, and brands need to rely on a partner with real expertise.
PAN’s team of experts has worked across the spectrum of drug development and testing, combining historical knowledge of the space with a keen eye on what’s next. From technology that optimizes trial participant recruitment to real-time performance tracking and pre-commercialization strategy, PAN uses data-driven traditional PR and full-funnel approaches. We enable brands to stand out from the competition, understand target behaviors, and shape decision-making.
Drug developers know how to target, support, and build outcomes with greater reliability and efficacy, producing faster and more reliable data. Shouldn’t you have an agency that can do the same? We harness the power of data and analytics to pinpoint target audiences, craft engaging content, and deliver the perfect PR and marketing mix to ignite demand.
Genomics unlocks the secrets of our DNA, empowering patients with continuous insights into their health journey. To drive demand in this sector, brands must weave compelling narratives, leveraging customer validation to stand out from the competition and engage buyers.
Advanced technologies are critical for identifying measurable indicators of biological processes or disease states, but marketing may not be in their toolbelt. To drive market visibility, accelerate adoption, and amplify brand impact, companies need a brand-to-demand strategy and an agency with a proven track record of success in positioning clients as industry leaders and innovators.
Clients
Clinical testing & intelligence work
Driving innovation in neurology tech
PAN recently designed an integrated communications and target marketing campaign to elevate a global leader in ultra-sensitive biomarker detection market leadership position in neurology tech by launching its subsidiary to further bring its blood testing assay into the spotlight.
From technology that optimizes trial participant recruitment to real-time performance tracking and pre-commercialization strategy, PAN has designed and executed all manner of brand awareness programs that help companies build their profile in one of the fastest-growing segments of healthcare.
Matthew Briggs, Senior Vice President, Healthcare at PAN
Success stories, insights, and resources: Clinical Testing & Intelligence
Dive into our client success stories, insight reports, and topical blog posts to see how we think, work, and create.
