Payers & Employer Benefits

Improving healthcare marketing for those improving healthcare. 

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Harnessing dynamic trends for brand impact

We don’t have to tell you that the healthcare benefits market is highly dynamic. Employers feel greater pressure to manage benefit costs while also seeking innovative ways to support employee wellbeing and improve retention. 

Payers face unprecedented challenges with the continued rise of complex payment models, all while Medicaid redeterminations rewrite the coverage landscape state by state and Medicare continues to experience significant regulatory upheaval.  

At a time like this, it’s critical to that your SaaS healthcare marketing agency not only understands ongoing regulations and economic conditions, but also stays attune to the sentiments and needs of the workforce and member community. 

There is an increasing emphasis on preventative care services, such as vaccinations, screenings, exercise and aging well programs. By focusing on prevention, employers and plans aim to reduce long-term healthcare costs. This shift from reactive to proactive solutions creates a unique communications challenge. It’s essential to understand your target audience and create content that resonates with them. 

As employers increasingly seek to broaden their benefits offerings, many are emphasizing programs covering all aspects of employee well-being: physical, emotional, social, and financial. PAN offers the expertise to help your brand stand out in this evolving landscape. As a genuine agency partner, our healthcare team specializes in understanding your unique challenges, navigating the intricate terrain of HR technology for employers, and grasping the nuances of the payer market. 

As more and more healthcare providers focus on delivering value-based care, there’s a rising need for tools that boost intelligence and teamwork. Marketing strategies need to shift gears too, emphasizing the real-life benefits of this approach. When insurance payments depend on patient outcomes, it’s high time to show how your organization is stepping up its game in data sharing and information exchange.

Clients

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In a deeply interconnected healthcare ecosystem, PAN understands the trendlines that employers, payers and their provider counterparts are facing—it is this deep industry expertise that makes us a true and valued partner to our clients.” 

Kari Hulley, Senior Vice President, Healthcare at PAN 
Kari Hulley, Senior Vice President, Healthcare at PAN Communications, headshot

Success stories, insights, and resources: Payers & Employer Benefits

Dive into our client success stories, insight reports, and topical blog posts to see how we think, work, and create. 

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