Strategy & Planning

At PAN, all programs lead with strategy. It’s the foundation for every idea, story, or campaign. It’s the consistent touchstone that makes sure everything we do is aligned and focused on your goals.

A strategic messaging and brand storytelling agency

Whether clients bring us on board for earned media support, an account-based marketing program, or both, we know success starts with a strong story and deep knowledge of the target audiences. We dig to discover what they care about, where they live online or in the wild, and how they prefer to interact with and experience brands. We bring these critical insights together with strategic programs to ensure our work exceeds expectations and creates measurable value. 

Sharpen your approach to brand storytelling. Better define and differentiate your brand through messaging and positioning. Backed by solid data, this work lays the foundation of all your future strategic initiatives and campaigns.   

Drive leads, awareness and engagement with a full-funnel mindset. We understand the power of connecting brand awareness with demand generation to cultivate long-term brand affinity while accelerating near-term audience action in one seamless motion. 

Your story should be an authentic reflection of your brand. The right brand narrative and campaign can tap into new markets or audiences by leveraging the power of data-driven insights. We set the stage with research, strategy, content, and campaigns that bring your brand to the next level and help create powerful customer connections.  

Key Strategic Services


Messaging & Positioning


Digital Storytelling Strategy


Campaign Strategy

Content Marketing Strategy


Crisis Communications


Financial & M&A Communications


Audits & Strategic Insight


PANoptic Reporting

Megan Kessler, Chief of Integrated Marketing and Strategy at PAN Communications, headshot

Success stories, insights, and resources: Strategy & Planning

Dive into our client success stories, insight reports, and topical blog posts to see how we think, work, and create.  

View Our Insights

The making of a category leader

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