Deep expertise in an industry built on connections
From seller to buyer and everything in between, we command industry knowledge that moves the needle.
Our thought leaders are equipped to bring the best practices of marketing and PR to a rapidly changing and critically important industry, combining integrated capabilities with the expertise and talent to take on every challenge. Whether it’s navigating through global crises or adapting to economic shifts, our content positions clients as leaders prepared for change.
The supply chain and logistics industry is undergoing a significant digital transformation. PAN’s experts understand how to promote technological advancements within a largely analog industry. The narratives we build for clients and our strategic approach to media help highlight the importance of digitization to improve efficiency, accuracy, and reliability in logistics operations.
The power to manage disruptions—from global pandemics to geopolitical tensions—and maintain operational continuity is more critical than ever. Clients are interested in how they can be portrayed as resilient and capable of handling unforeseen challenges. PAN’s ability to develop PR and marketing strategies that highlight robust risk management processes, contingency planning, and a resilient supply chain have positively impacted our clients’ stability in volatile markets.
It’s important to showcase your brand’s commitment to sustainability by highlighting the partners you do business with. PAN helps our clients highlight supply chain sustainability by showcasing both data and thought leadership on its progress and importance. PAN leverages our preferred vendor Dynata to produce proprietary data that drives mainstream coverage.
Clients
SUPPLY CHAIN & Logistics SPOTLIGHT
Ware2Go: Shaping the future of fulfillment
Ware2Go, a brand owned by UPS, simplifies the supply chain for merchants of all sizes. But as a newer player, visibility, media attention and brand awareness had long been a challenge. PAN set out to turn new milestones into momentum.
Supply chain was a hidden industry when it became overnight international news in 2020. Major players in the space must strategize on the fly and confront issues like disruption and inequity to modernize and grow.
Adam Novak, Senior Vice President at PAN
