Patient Experience

Healthcare needs to create experiences that mirror patients’ lives. 

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A healthcare marketing agency built for every challenge

The patient experience is a simple challenge with complicated answers. People want seamless access to their healthcare, insurance coverage, benefits, billing, and health information that takes their personal preferences into consideration. Easier said than done.

Healthcare tech brands are prepared to meet these obstacles in collaboration with providers, payors, and employers — if they can tell their story effectively. That’s where we come in.

PAN’s senior bench of healthcare experts, with deep knowledge of HIT/digital health and complex programs sets us apart — and we have the success stories to prove it.  

In this evolving post-pandemic landscape, with new players always entering the market, specialty patient care brands need to clearly outline their vision and unique value propositions. PAN masterfully tells a brand’s story, demonstrating the benefits they offer to various key stakeholders. 

Patients have many choices when it comes to receiving care, and many are quick to abandon their healthcare providers if they have a negative experience. Good patient engagement tools are key — but cost money. Brands need the right storytelling strategy to create a compelling value prop to put them at the top of the purchase list with providers.

Of all the terms analyzed in our HealthPulse Report, Telehealth earned the most mentions. Given telehealth is such a broad term, and now more inclusive of well-being and mental and behavioral health, brands need an agency to help them tell a proof-of-impact story about their health tech’s value proposition.


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Patient experience work

Showing innovation to expand upstream

A lot of teams coast, but we’re built different. We know the industry inside out, and we use our expertise and capabilities to push brands beyond their expectations and into their next stage.   

Dan Martin, Executive Vice President, Healthcare at PAN 
Dan Martin, Executive Vice President, Healthcare at PAN Communications

Success stories, insights, and resources: Patient Experience 

Dive into our client success stories, insight reports, and topical blog posts to see how we think, work, and create. 


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