The buyer journey is never a straight line
Challenger brand? Challenge accepted.
PAN has been partnering with commerce and CX innovators for over three decades — from retail tech disruptors to martech movers. We know what it takes to earn attention, build trust, and grow your share of voice in a crowded market.
Whether you’re reimagining the customer journey or redefining conversion itself, we help you clarify your story, capture demand, and create the kind of brand momentum that scales.
Today’s buyers don’t think in channels. They expect seamless experiences wherever they are. PAN helps brands articulate their omnichannel strategy so it makes sense to customers and stands out to the market. From messaging and product positioning to media and influencer programs, we ensure your value comes through whether the journey starts online, in-store, or somewhere in between.
Today’s eCommerce and retail tech brands must optimize every step, from discovery to delivery to re-engagement. PAN helps you own that story. Whether you’re powering storefronts, logistics, personalization, or loyalty, we spotlight the role you play in driving customer retention and revenue. Our integrated programs tie product value to business outcomes — and make sure the right people notice.
What does a cookie-less future mean for marketing technologies? Companies strive to balance personalized customer experiences with stringent data protection standards. Brands need to connect with customers on a different level once the cookies have crumbled. PAN has a playbook for brands looking to draft a new narrative and sticks their flag in the sand on ethical data practices and what this means for consumer data privacy.
Clients




Commerce & CX SPOTLIGHT
Redefining a category leader
In an effort to finally break through with healthcare verticals and business media, a multibillion-dollar global leader in customer and employee experience hired PAN to shift public perception from “a survey technology company” toward more holistic thought leadership around “empathy at scale”.
In working with PAN for the past three years, we found a true partner who understands our business needs from top to bottom.
Sherrie Centrella, Corporate Communications at Radial
Success stories, insights, and resources: Commerce & CX
Dive into our client success stories, insight reports, and topical blog posts to see how we think, work and create.
