Success Story Infrastructure / Telecom

Driving demand for density in the era of AI 

Client

EdgeCore Digital Infrastructure

Project & Deliverables

Strategy & Planning, PR & Awareness

Introduction

Driving demand for density in the era of AI 

EdgeCore Digital Infrastructure is a network of data centers located in key regions of the United States, purpose-built to manage hyperscale workloads for the world's largest cloud and internet companies. The company sought to engage its hyperscale target market with a new brand and go-to-market centered around artificial intelligence. It was important to re-imagine EdgeCore’s value to the market, as the AI boom has created strong demand for data center capacity with limited funding available for new projects. 

3x

more media articles in 2023, compared to the year prior to PAN 

#1

in competitive SOV after less than three quarters of an established program 

113

Annual feature articles in trade, local and national business media 

Solution

Showcasing growth in key markets 

PAN and EdgeCore established a robust pipeline of business growth, including facility expansions, executive hires, community involvement, and new financing. The end result was a consistent news pipeline that drove constant value to its pool of current and existing customers. This provided the market with many more opportunities to understand who EdgeCore is, and why they are a provider that is at the forefront of modern data center design. 

result

All over AI 

EdgeCore’s new market position is ‘designed for density’ to demonstrate why it is best suited to house hyperscale workloads in the age of AI. The AI boom created new opportunities for data centers in the business media. The team worked with journalists at the Wall Street Journal, the New York Times, and Insider to tell this top-tier tale, helping the company’s C-suite develop prominent new relationships and connections in the industry.