more media articles in 2023, compared to the year prior to PAN
in competitive SOV after less than three quarters of an established program
Annual feature articles in trade, local and national business media
Solution
Showcasing growth in key markets
PAN and EdgeCore established a robust pipeline of business growth, including facility expansions, executive hires, community involvement, and new financing. The end result was a consistent news pipeline that drove constant value to its pool of current and existing customers. This provided the market with many more opportunities to understand who EdgeCore is, and why they are a provider that is at the forefront of modern data center design.
result
All over AI
EdgeCore’s new market position is ‘designed for density’ to demonstrate why it is best suited to house hyperscale workloads in the age of AI. The AI boom created new opportunities for data centers in the business media. The team worked with journalists at the Wall Street Journal, the New York Times, and Insider to tell this top-tier tale, helping the company’s C-suite develop prominent new relationships and connections in the industry.
PAN is my trusted and talented partner that has bolstered our brand’s visibility and credibility in a huge way since coming onboard. In fact, our C-suite directly leveraged PAN’s efforts to showcase the brand’s momentum, which supported our recent fundraising efforts. We are a brand on the move that’s going places with PAN’s help—thank you PAN team!”
Courtney Gaudet, VP of Marketing & Communications at EdgeCore
