Data & Analytics

Data and analytics that make your marketing and PR work smarter.

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Your data-driven digital marketing and PR agency

At PAN, we’ve mastered the art of merging human ingenuity with cutting-edge technology. Our approach isn’t just about collecting data; it’s about extracting the invaluable insights that drive real transformation.  
We believe in harnessing the power of data, analytics, and strategic insights to unlock measurable impact and tangible results. Our integrated approach ensures that every campaign is meticulously mined for intelligence from start to finish. It’s how we empower possibility (and maximum ROI) for our clients.

Put your data to work! Gauge the real-time performance and ROI of every marketing and PR campaign through intuitive dashboards that highlight optimization opportunities and allow teams to pivot to meet the market.  

Insights to drive action. Better understand the motivations and behaviors of your target audience to capitalize on market trends and ensure your campaigns hit the mark to achieve desired outcomes.

Mind the gaps. First, get to know your audience and understand what they care about. Second, compare your brand’s digital presence against your competitors’ to define the space you can own. We leverage smart technology and automation to cull the data that matters most and carve out a niche for your products and services. 

It’s not just about filling the funnel, it’s also about filtering. Analyze and identify leads at every stage of the buyer’s journey and see who is primed for nurturing. Drive those leads home with the campaigns and tactics that convert them into customers. 

Are your messages being heard, and heard by the right people? Using our tools and data sets, position your brand to leapfrog the competition—increasing quality of coverage and overall message pull-through.  

Key Data & Analytics Services


Audience Discovery Audits


Messaging & Positioning Audits


Social, Content, & Paid Media Audits


White Space Identification


Social Listening & Market Intelligence


Demand Gen Audits


Data-Driven Campaign & Performance Dashboards


PANoptic Reporting

Megan Kessler, Chief of Integrated Marketing and Strategy at PAN Communications, headshot

Success stories, insights, and resources: Data & Analytics

Dive into our client success stories, insight reports, and topical blog posts to see how we think, work, and create.

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