Success Story Cybersecurity

Building a thought leader in cybersecurity 



Program & Deliverables

Strategy & Planning, PR & Awareness


Business and trade media momentum 

Rapid7 partnered with PAN immediately following its IPO to build sustained momentum in business and trade media. The PAN team worked with the company to implement a strategic media relations program that balances executive POVs, technical research and vulnerability disclosures, policy discussion and rapid response to breaking news across the company’s broad bench of researchers and SMEs.   


media interviews


media placements


media impressions


Elevating SME thought leadership  

In close collaboration with Rapid7’s team, PAN drove impactful coverage across the media landscape to increase brand visibility and elevate the industry thought leadership of its staff.  

As a result of these efforts, PAN secured a steady stream of top-tier visibility across business outlets such as The Wall Street Journal, The New York Times, Forbes, Bloomberg, The Washington Post, TechCrunch, and Fast Company; targeted local visibility in The Boston Globe and Boston Business Journal; and sustained coverage in technology and security trades, including ZDNet, SC Magazine, Dark Reading, and Bleeping Computer

Rapid7 is on a mission to create a safer digital world – and they’re a brand that walks the walk, from providing leading solutions to sharing industry-changing security research. Our 7-year partnership allowed us to bolster that mission, reaching an audience of security professionals with insight, data, and storytelling that showcased Rapid7’s excellence in cybersecurity and moved the industry forward.” 

Dana Kringel, Account Supervisor at PAN