Demand & Lead Generation

Cultivating long-term brand affinity while accelerating near-term audience action in one seamless motion. 

The demand generation agency connecting brands to growth

PAN’s tailored strategies for demand generation, lead generation, and account-based marketing help B2B technology and healthcare companies amplify messaging, drive engagement, accelerate sales cycles, and boost revenue to drive sustainable growth.  
Our data-driven approach identifies who your buyers are, what messages resonate with them, and which digital channels they spend time on. We then execute targeted omni-channel campaigns to heighten brand awareness and convert qualified B2B prospects into leads at every stage of the funnel.  

It’s way harder to get them than to keep them. Build trust and shape your brand identity with consistent messaging and campaigns to generate qualified leads that can be nurtured into loyal customers—fueling recurring revenue and igniting new growth. 

The more you engage, the more your brand is top of mind. Tailor your demand campaigns to drive awareness, spark genuine interest, and ignite engagement with your brand and its solutions through different stages and at key points along the buyer’s journey. Bring qualified leads to the table and get them excited about what you offer, creating loyal and vocal brand advocates. 

Hyper-targeted, hyper-effective. Lean into those key targets and high-value accounts with personalized digital strategies and campaigns that directly address their needs and pain points. 

Key Demand & Lead Generation Services


Strategy & Planning


Account-Based Marketing


Messaging & Brand Narratives


Paid Media


Marketing Operations


Content & SEO




Reporting, Analytics, & Optimization

Megan Kessler, Chief of Integrated Marketing and Strategy at PAN Communications, headshot

Success stories, insights, and resources: Demand & Lead Generation 

Dive into our client success stories, insight reports, and personal blog posts to see how we operate. 

View Our Insights

From brand to demand, globally

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