increase in “Power of Voice”
leads and 73 conversions on the brand site from PAN-managed paid media campaign with industry-leading publication
higher CTR than the account average on LinkedIn
Solution
Strategic collaboration boosts conversions and visibility
The company partnered with PAN to implement an integrated strategy across paid, earned, and owned channels. PAN focused on optimizing corporate demand generation and approach to product-level campaigns, amplifying thought leadership, and integrating newly developed brand messaging to drive conversions and cohesive organizational growth for the company.
result
Elevating industry influence and yielding high returns
Corporate Growth
The company experienced a surge in corporate-level conversions, driven by targeted demand generation strategies and optimized product-level campaigns. 200+ creative and content assets developed across eleven products yielded over $100K in revenue. Additionally, through a combination of strategic media briefings and data-driven content, PAN drove 18 pieces of meaningful coverage, that helped position the company as an authoritative leader and elevated their influence.
Accelerated Campaign Performance
PAN-owned campaigns on LinkedIn saw a 15% engagement share and a 44% higher CTR than the account average. Media sponsorships with industry-leading publications generated 631 leads and contributed to 73 conversions on the brand site.
Increased Brand Awareness and Engagement In
just one quarter, the company witnessed a 51% increase in “Power of Voice” with a spike in media mentions, a 10% increase in Awareness, an above-average global search rank increasing year over year, and increased branded search traffic versus portfolio, quarter over quarter.
We looked at PANs capabilities around brand storytelling, and helping us optimize our demand gen buys, looking deep into our channels, and you were able to make campaigns work faster and have more efficiencies.”
Chief Marketing Officer
