Resources
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The Slow Drift to Sameness
Why Credibility Is Your Greatest Strength in an Era of Unverifiable Authenticity
As “AI slop” becomes one of the most trendy terms in media, and brands deploy AI solutions to scale output more and more, a crucial consideration gets lost: What do humans actually resonate with? Is all of this making a difference?
How do you build credibility in a landscape littered with artifice?
That’s what we explored in this year’s Brand Experience Report (BXR). Packed with original research, a live LinkedIn A/B test, hallucination data, and thousands of buyer optinions, this BXR is our most evidence-driven yet.
Give it a read below! No form required. Just click, read, and reflect (and maybe let us know what you thought).
Download the BXR
Ready for Next
The topic of AI is everywhere. From strategy to execution, marketers and communicators are wondering how to best utilize the tool. We recently hosted Peter Cohan to discuss the potential value and impact of generative AI in business.
Read The Insights HerePeruse PAN’s library of insights.
Hear the latest from PAN on topics like AI, cybersecurity, digital health, and what’s next in marketing and PR.
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