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In PAN’s September edition of the newsletter, we kick off a campaign around advocacy marketing, highlighting the various components of advocacy marketing – customer, employee and influencer – and uncovering how to integrate your sales and human resources departments into your advocacy efforts. These topics take center stage through a “defining advocacy” infographic, CEO of Marketing Insider Group, Michael Brenner’s take on employee advocacy, influencer marketing within an advocacy program, and industry articles to help get your advocacy program started.Check it out now
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