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April 2022 Newsletter

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How Strategic Storytelling Supports Your Employer Brand

The employer brand is both a multifaceted tool and a nuanced challenge. It will take shape no matter what, so business leaders must be sure to take and keep control.

Strategic storytelling can make it easier for brands to ensure they communicate the right employer brand message to the right people at the right time. In the second installment of our series, we explain how.

Explore Employer Branding

NTT DATA Case Study: Data-Driven Empowered Work

PAN worked with the data experts to execute a media audit and build a strategy aligned with the ongoing shift to remote and hybrid work.

Read the Case Study

Content Marketing is Hard. So, What Can You Do About It?

When it’s tough to tell what works, a strategy needs to be agile. By prioritizing a multi-track content program, you’ll stay ready for the unexpected.

Read the Blog

PAN Communications Healthcare Momentum Release

PAN saw record growth in our healthcare practice in 2021. With new leadership and business, we’re poised for even greater things this year.

We’re excited to share an update on the ongoing momentum of the PAN healthcare team.

Read the Release

In Case You Missed It

Make Your Employer Brand Stand Out in the Talent Marketplace Your employer brand should be true to you, and at the same time it needs to set you apart. Optimize each component to make an impression.

The Importance of Inclusive Job Descriptions to an Inclusive Workplace DEI is not a silo of the business. Prioritized correctly, it should touch every aspect of the brand, including the way you look for new talent.

Use Classic Plot Devices to Strengthen Your Brand and Supercharge Your Content Strategy There’s a reason the classics stick around. Whether you’re writing fiction or telling a brand story, a foundation of basics is essential.

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.