Think Global, Act Local.
With five offices that span the US (Boston, San Francisco, New York City and Orlando) and U.K. (London), PAN continues to extend its local support in key markets that drive business and call for strategic awareness. Our global approach will help deliver a consistent brand message and providing clients with quality “share of impact” through PR and integrated marketing programs.
Some agencies believe that a “one size fits all” global structure can work across different countries and regions, but we know better. Having a best of breed approach allows us to collectively develop strategic approaches for our clients looking to land and expand. Our ability to dial up or dial down in-market support based on need and breadth of the program truly stands us apart.
Every country and region have a different set of influencers with different needs, and finding the right partner is critical to executing campaigns that will appeal to target audiences and flourish.
In addition to our strong PR and social media services, we offer a full end-to-end approach that includes content development, unmatched storytelling, executive media training, influencer relations, and crisis communications, to name a few.
And, we take care of everything behind the scenes, including measurement, single billing and team coordination, to deliver a smooth and optimal global experience.
PAN has been a great partner to us as our global lead PR agency. It is critical for us that they enjoy a good reputation with our internal business stakeholders across the various lines of business. This allows us to entrust the team with the management of many elements of our PR programs in which they engage directly with our executives and spokespeople – just as if the team was internal. This is a great benefit giving me time back to focus on enablement. The tech industry is very dynamic, and we are constantly adapting our strategies and messaging accordingly. In PAN, we have a flexible, agile partner at our side that can navigate through evolving plans and priorities quickly, but still delivering along the way – proactively proposing media themes, helping us engage with reporters on pitches and coordinating our work with partner agencies globally. I can’t think of a single instance where they have dropped the ball on us.
Michael Baxter, Head of Global PR at SAP Customer Experience
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