Nia has over 15 years’ experience working with some of the world’s most successful tech giants, through to fast-growth competitor brands who are disrupting established markets. Nia’s sector experience spans insurance tech, fintech, retail and mobile.

She began her career working at global PR agencies, Porter Novelli and Ogilvy, before moving client-side for a time at the ticket exchange, viagogo. In 2012, Nia founded multi award-winning agency, Capella PR, alongside Gareth Thomas, which PAN acquired in 2019.

Nia has led many award-winning integrated campaigns thanks to her consumer-led creative thinking and her obsession for deep audience insights and tangible business results.