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PAN Bolsters B2B Tech Expertise With BLASTmedia Acquisition

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BLASTmedia becomes PANBlast, a wholly owned division of PAN dedicated to emerging and high-growth B2B SaaS brands

BOSTON, MA / June 27, 2024 / PAN, a global, integrated, data-driven marketing and PR firm for B2B tech and healthcare brands, today announced its strategic acquisition of BLASTmedia. The acquisition helps unlock PAN’s strategic objective of representing B2B tech brands at all stages of their growth journeys – from emerging to mid and late stage to publicly traded. BLASTmedia becomes PANBlast, effective immediately, and now has the ability to offer a wider range of integrated marketing services through PAN’s brand-to-demand approach, which includes PR, social media marketing, content marketing, paid media and experience design informed by robust data and analytics.  

Philip A. Nardone, president and CEO of PAN, shared, “This is a significant strategic milestone for our firm. PANBlast bolsters our existing presence in the B2B tech market and allows us to provide dedicated B2B SaaS PR services to emerging and high-growth brands, ultimately benefiting both our existing and new clients. We eagerly anticipate collaborating with our talented new teammates to serve clients at any stage of their journey and grow together into the future.” 

Headquartered in Indianapolis, Indiana, the 40-person PANBlast team joins forces with 170-person PAN, a HyFlex-model organization headquartered in Boston, Massachusetts with distributed U.S. teams from coast to coast – San Francisco, California to New York City, New York – and global teams in London, England. All former BLASTmedia team members are being transitioned to PANBlast, with PAN’s leadership team welcoming Mendy Werne as managing director of PANBlast and Lindsey Groepper as EVP of PANBlast business development and marketing. 

Through this strategic acquisition, PAN reinforces its commitment to delivering a diverse set of indispensable and innovative PR services with highly skilled experts who are passionate about earned media, client relations and thought leadership excellence. 

Werne remarked, “After nearly 20 years of BLASTmedia forging our own path and becoming a trusted name in B2B tech and SaaS PR, coming together with another B2B tech powerhouse agency like PAN creates limitless opportunity for our clients and employees.” 

Established in 2005 and named to Inc.’s Best Workplaces list, BLASTmedia has been dedicated to representing B2B SaaS companies from the emerging to high-growth stages of their journeys. With deep experience in verticals like HR tech, martech, AI and retail, the agency understands the unique challenges in scaling a SaaS business and uses media relations, content and thought leadership to impact four primary pillars: investors, employees, partners and customers.  

Kelly Hendricks, founder of BLASTmedia, is serving in a PANBlast advisory role through the end of 2024. Hendricks commented, “Our shared values and commitment to employees is what attracted us to Phil and the PAN team, and there is no doubt that they are the perfect partner to take BLASTmedia to the next level. We are excited to complement our service offerings with PAN’s integrated marketing and PR capabilities, additional resources and scale.” 

The full terms of the transaction were not disclosed.

This release originally appeared on Accesswire.

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