The race towards self-driving success 

Solution

Redefine the industry standard

Venti’s market insight goes against the popular narrative. Moving goods—not people—is the best market for self-driving vehicles. And leveraging AI to convert any vehicle into an AV is a critical way forward in this fourth industrial revolution. 

PAN uncovered Venti’s strategic opportunity by evaluating its positioning against top competitors. Based on this audit and key stakeholder feedback, PAN built a strategy on six core pillars. 

PAN began the brand and messaging refresh to more closely associate Venti with “autonomous logistics” and refine their target audience to logistics and industrial hubs, defined as ports, airports, factories, warehouses and depots. This bolstered Venti’s competitive position and allowed the program to more precisely target a specific group of buyers. 

The PAN team also amplified this repositioning with media outreach that strictly targets business press, working alongside Venti’s CEO. 

Focused on the supply chain and the AV revolution, the team targeted Wyle’s platform to top-tier media outlets only, and then amplified coverage with a paid social pilot, targeting specific decision-makers at logistics and industrial hubs with non-promotional media articles. 

The team also launched an accolades pipeline to bolster Venti’s industry recognition, with a heavy emphasis on corporate growth and leadership awards.