Kristina Lazarakis
Vice President | San Francisco, CA
Sift: Helping Online Brands Prevent Fraud, Streamline Operations and Drive Revenue Growth
0
Total Articles
0
Total Interviews
0.1M
Media Impressions
Introduction
Introducing Digital Trust & Safety.
Sift strongly believes that good fraud prevention should never block revenue growth. The company looked to educate the market on a new approach to fraud prevention through Digital Trust & Safety. Challenging the status quo for fraud management, Digital Trust & Safety empowers companies to increase revenue, without increasing risk.
Working for a brand you truly believe in makes all the difference in the world. For Sift, their mission is all about making the internet a safer place. This makes for a fun and interesting challenge to secure media interest since not everyone writes about fraud every day, but it’s something that most can relate to on a personal level.
The Solution
Strategic Media Relations
In order to introduce Digital Trust & Safety to the market, PAN hit the ground running through a strong media relations campaign. Following a series of executive and customer interviews with renowned tech columnist Christopher Mimms at The Wall Street Journal, a feature published on the importance of digital trust and risk scoring for businesses. This hit drove a spike in traffic to the company’s website and opened doors for its sales team.
Thought Leadership
The ongoing efforts to educate the market on Digital Trust & safety across business, tech and trades proved valuable as converted stories further impacted Sift’s sales and leadership in the risk space.
The Impact
730.1M media impressions.
The strategic media relations and thought leadership strategy resulted in 18 total articles, 12 total interviews and 730.1M media impressions throughout the campaign.