• Technology
  • Cloud

OutSystems: Dominating the Media with $360M in Funding

  • Technology
  • Cloud

OutSystems: Dominating the Media with $360M in Funding

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Total Pieces of Coverage

0M

Impressions

0%

SOV Rankings
Introduction

Up-leveling Visibility with a Funding Story.

PAN partnered with OutSystems to create a marquee moment for its largest funding round with established investors KKR and Goldman Sachs to drive awareness in the U.S. market and cement the company as the market leader in the low-code market.

Announcing OutSystems funding was a thrill and we continue to elevate awareness through creative storytelling. Poised to come out of the pandemic as a leading technology provider due to digital transformation needs we have the opportunity to once again develop bold messaging. With the current lack of developer skillsets and legacy systems hampering companies’ ability to innovate opens the door for OutSystems to share best practices on how businesses can transform to build enterprise solutions that drive real business value.
Kyle Tildsley
Senior Account Supervisor | Boston, MA
The Solution

Leveraging a global approach, PAN developed a multifaceted strategy for the news.

Global Strategy

PAN and OutSystems collaborated with each region, as well as the premier investors, on a clear strategy and message for a global media approach.

Strategic Media Relations

With the goal to create the upmost visibility and awareness of the company, PAN reached out to top-tier business press for exclusive interviews with the CEO and founder of OutSystems, as well a guided global pitching across each region.

The Impact

Exceeded 353M impressions.

Together, PAN and OutSystems spoke with top business press such as The Wall Street Journal, Forbes and CIO for full feature articles. Pitching efforts resulted in a total of 29 pieces of U.S. coverage in leading business, tech and trade press, and exceeded 353M impressions. The news also led to OutSystems dominating 51 percent SOV in the month of June, beating all competitors.

Next Project

Blumberg Capital: Raising Brand Awareness Through Data-Driven Campaigns