Relevance Engineering: What Brands Need to Know

…recent, verifiable sources requires supplying LLMs with specific and relevant information that goes beyond their static training data. Use first-party research, timely thought leadership, and personal anecdotes to help make…

Building a brand through workforce science

21 Average annual business media articles 81,000 Annual newsletter reads 7,900 Newsletter subscribers (and counting) Solution Winning with workplace thought leadership PAN worked with the Achievers SME bench to explain…

Brand-To-Demand Approach

…to challenge brands and leapfrog the competition. Media Relations Messaging Framework & Positioning Demand Generation Campaign Strategy Go-to-Market Strategy Earned Media Strategy Content Marketing Executive Social Measurement & Reporting Research…

The True Meaning of PAN

Since we rolled out PAN’s new brand identity last week, I thought it might be fun to address a little mystery – what does PAN stand for? Over the years…

HR Tech

…of employee recognition. To do so, the brand must engage a variety of HR and business stakeholders through bold research and thought leadership to stand out in a competitive and…

Brand Experience Report 2025

In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.