The buyer journey is never a straight line
Retail tech brands have a bigger job than ever before. A more complex customer journey, more endpoints and intersections to track, more competition—and more opportunity.
Keeping up is one thing, but to lead the pack, brands need a trusted agency partner deeply versed in retail technology. One that is also experienced with brands that span the modern ecommerce and retail landscape, catering to today’s savvy consumers. PAN moves brands to front of the line as thought leaders across every retail touchpoint, not just the area they own and operate in.
Enhancing the shopping experience through personalized content, recommendations, and technology is a top priority for Retail Tech and eCommerce clients. PAN leverages data and analytics to understand our client’s whitespace in the market. We create a narrative that breaks through the noise with unique, differentiated storylines that highlight their technology and solutions and that provide real value to the end customer experience.
As consumers continue to blend online and offline shopping experiences, seamless omnichannel strategies are essential. Retailers need to ensure that the customer journey is consistent and fluid across all platforms. Starting with brand awareness, thought leadership, content marketing, and tactics to boost consumer engagement across every touchpoint.
With the age of Generative AI and other artificial intelligence and machine learning being the leading selling feature of most retail tech today, the concerns around recognizing genuine content are real. By leveraging our preferred consumer survey vendor—Dynata—we’re able to not only produce proprietary data but also the pitching power that fuels our team and drives mainstream coverage during critical moments in time.
Clients
Ecommerce & retail tech spotlight
Radial: Activating social media for candidate acquisition
With an integrated marketing and PR strategy aimed at raising Radial’s brand awareness amongst prospective employees, PAN leveraged highly strategic paid social tactics to drive thousands of online applications.
The retail tech and eCommerce landscape is a rollercoaster. After a booming two years, things are starting to shift—economic factors are at play, AI is in the mix, global commerce is a growing priority, and brands need not only ideas but solutions.
Laura Beauregard, Vice President at PAN
Success stories, insights, and resources: eCommerce & Retail Tech
Dive into our client success stories, insight reports, and topical blog posts to see how we think, work, and create.
